Jeremy S - LinkedIn Legend

Grew a Boring Startup to the Inc5000 in 2 Years at 20. The original LinkedIn Guru

[Jeremy S - LinkedIn Legend @linkedin_legend]

@DanielPriestley So the 50+ businesses I generated millions in MRR for because the founders (although great at what they WERE good at, were trash at lead gen, GTM strategy, biz dev, product, building sales teams, etc were just a figment of my imagination?

lol

[Jeremy S - LinkedIn Legend @linkedin_legend]

@cbwritescopy @andrehaykaljr Groundbreaking journalism

[Jeremy S - LinkedIn Legend @linkedin_legend]

@gat0rtheskater Aura

[Jeremy S - LinkedIn Legend @linkedin_legend]

Engagement is kind of a silly metric to prioritize on LinkedIn

Most of your deals will come from a very small subset of the people who engage with your content

The thing that matters is how many qualified people engage, not overall engagement

10 comments from ICP > 100 NPCs

[Jeremy S - LinkedIn Legend @linkedin_legend]

@evanseech “Don’t use the channel that gives you highest and most reliable speed to market that practically every business vertical has used successfully for like 20 years” lmao

[Jeremy S - LinkedIn Legend @linkedin_legend]

@samthesaleswick “You guys already have a vendor for SEO or are you doing it internally? “

[Jeremy S - LinkedIn Legend @linkedin_legend]

Cold email can’t be used like LinkedIn

It’s not a networking tool, really

If you try to use it socially it CAN work, but more often it’s like why tf is this person emailing me

They have no context on you, and you have to earn inbox placement

LinkedIn just lends itself to growing your network, it’s literally what the platform was designed for

Which makes it great for long sales cycle products/services that require trust and don’t have a super compelling cold traffic offer

[Jeremy S - LinkedIn Legend @linkedin_legend]

@salesxsaas Idk I like it cause it makes it convenient to inspect the thing visually and see what’s happening under the hood. And pricing isn’t bad at all.

I think for production workflows running at scale it’s probably better to just use code or something a bit more enterprise grade but 🤷

[Jeremy S - LinkedIn Legend @linkedin_legend]

@NickAbraham12 LMAO

[Jeremy S - LinkedIn Legend @linkedin_legend]

@roguewealth I suppose

Though I could post everything I know about LinkedIn and I will still win because I was the one who shared the alpha

And the others were merely imitating

While they make a slop copy I’m already on to the next thing

[Jeremy S - LinkedIn Legend @linkedin_legend]

Unfortunately so little alpha on X because most content is made for beginners

Feels like the farther you get in the game the fewer profiles make content that’s relevant for you

[Jeremy S - LinkedIn Legend @linkedin_legend]

You need a scoreboard of the inputs that move your business

It sounds basic but practically nobody lives and dies by that scoreboard

You need to be looking at it every single day

Emails sent
Posts
Dials
Ad creative published
Follow ups
LinkedIn DMs

The win metrics are fine

But inputs are what determine them

And tracking them forces transparency that we’re doing the right shit to move the needle

[Jeremy S - LinkedIn Legend @linkedin_legend]

@BenyaminHolley You weren’t supposed to tell them about the pipelines djinns bro

[Jeremy S - LinkedIn Legend @linkedin_legend]

@MitchellKeller_ My brother in Christ 😂😂😂

[Jeremy S - LinkedIn Legend @linkedin_legend]

Yeah largely, though they dont really work lol, but for some reason people still use them

As far as I can tell only time they work is if the activity emulates genuine feed engagement, e.g, someone in relevant niche shares from feed and all their followers actually read it and engage

But the commercial out of the box solutions you can buy only give fake impressions that don’t actually juice genuine reach

[Jeremy S - LinkedIn Legend @linkedin_legend]

This is facts. Off the dome to X. Treat LinkedIn like you’re making a YouTube vid

Every line dissected, hook on point, slippery slope copy, clearly written for ICP, lot of value or emotional resonance, etc

You need to hit an engagement threshold on LinkedIn for any reach

[Mitchell Keller @MitchellKeller_]

Couple little things when it comes to Twitter VS LinkedIn after making the mistake of treating them both the same

There are three things I've noticed that work really well on Twitter that don't work well on LinkedIn

1. Posting a ton.
2. Posting off-the-cuff, whatever the hell comes to mind
3. And complimentary to this, quote retweeting a lot, including your own stuff.

Often times I'll make a post and quote-retweet the same post and the quote-retweet of the same post with a little bit of added context does better than the post itself

Quote retweets also let you borrow authority around the topic

Meanwhile LinkedIn benefits from meticulously put together and engineered lead magnets and kind of operates more like YouTube

You really need to get the packaging right so much so that the actual core content is less important.

That is all

[Jeremy S - LinkedIn Legend @linkedin_legend]

Unfortunately most fancy AI workflows in GTM are still LARPing revenue generation

Most signals are useless

The signals that seem actually useful are

Job posting pain point mining

Job changes

Mergers/acquisitions

Post engagement

10-K filings
Passion posts -tricky to use tho

[Jeremy S - LinkedIn Legend @linkedin_legend]

@AaronxShepherd He niched down hell yeah that’s what I like to see

[Jeremy S - LinkedIn Legend @linkedin_legend]

Maturing in biz is realizing that time in the game beats everything else

So many guys who’d say to my face that they’re dumber than me, making $500K a month when I’ve never taken home close to that

And it’s because I decided to go side questing or pivot while they locked in

[Jeremy S - LinkedIn Legend @linkedin_legend]

@MitchellKeller_ Comic book is sauce bro