@missyshana Ha. I am def guilty of asking designers for MORE RED when we want to increase sales. Google tells me red triggers excitement, energy, and action. But I agree - would be nice to not have to scream sale via red.
Question for the panel: can brands achieve ‘single view of the customer’? Answer: yes but differences in what you need to collect. @ptripp @lisacrav @cmoconfessor #etaileast2018