@alisonbrie just finished watching Somebody I Used To Know- thanks for such an amazing movie that normalizes independent, strong women (amongst several other things such as making mistakes (and owning them), body hair, and having an active sex life in older age!!!)
In 1915, 19-year-old Tom Lyle Williams noticed his sister Mabel using a combination of Vaseline and coal dust on her eyelashes to make them darker and thicker after she accidentally burned them off.
Williams went on to create Maybelline Mascara.