LMWhite

Comms pro. Outside is better than inside.

[LMWhite @LMWhite]

@HeyRosenberg He and Birdie share a birthday! Happy Birthday dude!

[LMWhite @LMWhite]

@JTLonsdale Oh jeezus Joe Lonsdale tweeted that?

[LMWhite @LMWhite]

@claudiawilliams What a hero. I’m so sorry, Claudia.

[Christina Farr @chrissyfarr]

We seem to care a whole lot about forcing women to have children but not very much about supporting them after the fact.

[LMWhite @LMWhite]

@lucymelcher I've missed this entire season!

[LMWhite @LMWhite]

@lucymelcher @RachelS23 @lucymelcher I immediately thought of you 😂

[LMWhite @LMWhite]

@nic_detommaso 👋

[LMWhite @LMWhite]

@allisonbraley 😂 Absolutely! Looking forward to the big name reveal (+ pic) when it happens!

[LMWhite @LMWhite]

@lucymelcher *Shockingly* easy!

[LMWhite @LMWhite]

@HeyRosenberg @jason_grosse and I talk about this all the time!

[LMWhite @LMWhite]

@HeyRosenberg @allisonbraley @Great_Katzby @KevinOlivieri Definitely doable by EOY. +1 on jealousy. Had to text Kevin to discuss the finale!

[LMWhite @LMWhite]

@erinbrodwin @axios Nice move, congrats @erinbrodwin !

[LMWhite @LMWhite]

🚨 This would be a ton fun! Guaranteed laughs and learning from the best.

[Adam Rosenberg @HeyRosenberg]

I"m hiring a PR Director at @vindex. The requirements are pretty standard but please don't let me catch "PR Rockstar" or "Social Media Guru" in your Twitter bio.

Great for someone who likes games, sports media, and tech.

https://t.co/BLK6F5Hjfr

[Allison Braley 🦊 @allisonbraley]

There's no brand without positioning.

Brand is not logo.
Not your name.
Not ads.
Not website.
Not copywriting.
Not content.
Not voice.

Those are tactics that spring from positioning, which is strategy.

Brand is what people say about you, whether or not you're in the room

[LMWhite @LMWhite]

@EmilyFPeters What would your alter-ego career be!?

[Christina Farr @chrissyfarr]

Comms pro tip: Don't announce stuff at JPM Health.

You're picking the week that reporters are most overwhelmed & unless the news is earth shattering, it'll be lost in the noise.

[LMWhite @LMWhite]

@bubs @aaron_epstein @BoJackson Happy Birthday, Darius! 🎉

[LMWhite @LMWhite]

@drewpusateri I haven’t started Season 2 yet but getting there!

[Allison Braley 🦊 @allisonbraley]

Great advice for founders from @cpen. Wish more founders took this advice.