Craig Smith @GroupMWorldwide has called for more to invest ad spend in local media: “The unique power of local news media to deliver results should be at the forefront of our thinking." https://t.co/jfiV1mTVRw
New @JICREG data shows 40 million people now read local news media in print and digital every month, with a @newsworks_uk survey showing public trust in local news brands has grown sharply in recent years. https://t.co/4JccI2ZngQ #trustlocal#jicreg
Just one week to go until the @TheMediaLeader Media Research Awards - which JICREG is proud to sponsor - showcasing the very best media research has to offer. #mmras
JICREG has partnered with @TheMediaLeader for the Mediatel Media Research Awards which celebrate the very best that media research has to offer as well as showcasing innovation, effectiveness and business impact. #mmras https://t.co/SrUDL9E7je
CEO of @omniGOV@paulknighty recently sat down with NMA chairman @FaureWalker to discuss why highly trusted local #media is so important for advertisers as audiences surge for the sector #JICREG#LifeisLocal. You can read more here https://t.co/v4aaEuRKjC
Very welcome news. As our Research Director Belinda Beeftink comments, “Trust is hugely important to advertisers and their agencies and is an invaluable asset provided by local media." https://t.co/VIxID3LbtS
Online audiences for local news media have grown by 18% over the past year, according to the new JICREG Life is Local database update. 42m people now access local journalism in print or online each month (79% of the UK 15+ population).
.@OmniGov CEO @paulknighty has called on the advertising community to seize the opportunity to align with trusted local media as new numbers from #JICREG#LifeisLocal show public demand for trusted journalism has surged during the coronavirus pandemic. https://t.co/X2maQqkpVK