Loft47

AI enabled back office software for Real Estate. On a mission to make brokerage operations trustworthy, intelligent, and effortless.

[Loft47 @loft_47]

If you've ever caught yourself recalculating splits in a spreadsheet at 9pm — this one's for you. 👆 Proud to power Nathan and the RE/MAX Masterpiece team. Thanks Florida Realtor Magazine + Leslie C. Stone for the feature.

[Sasha Hryciuk @countsasha]

The real estate industry has a back-office problem.

Most brokerages aren't losing margin on splits. They're losing it in the back office.

Manual commission calculations.
Messy payout workflows.
Compliance risk hiding in spreadsheets.

For years, the industry just accepted it. Nathan Berlin didn't.

He took RE/MAX Masterpiece Realty from a single Port St. Lucie office to four offices and 78 agents across Florida and Michigan and the back office had to scale with him, not slow him down.

Huge thanks to Florida Realtor Magazine and writer Leslie C. Stone for the spotlight, and to Nathan for sharing how he actually runs the business!

This is exactly the shift we've been betting on at @loft_47 The back office isn't a cost center. It's infrastructure.

If it's slow, manual, or error-prone, you don't scale. You stall out.

We've spent the last decade building for the part of the business no one else wanted to touch because accuracy, trust, and compliance actually matter. Now with AI supporting workflows (not making the decisions), brokerages on Loft47 are:

→ Reclaiming hours every week
→ Reducing errors
→ Operating with real financial clarity

That's the difference between doing deals and building a business.

Worth the read 👇

https://t.co/Wk4p4Djysh

[Sasha Hryciuk @countsasha]

There's a new standard called MCP. The name is boring on purpose. What it does isn't.

MCP (Model Context Protocol) is a way for AI tools like Claude to work directly with the software a brokerage already uses. Commissions, CRM, transaction management, accounting. Instead of logging into five tools to answer one question, you ask once.

That sounds small but the impact isn't.

A trust account audit that took your back office three days now takes ninety seconds. The compliance gap sweep you run at month-end can run every morning at 6am, before anyone logs in. The "why is my commission this number" email that interrupts your manager twenty times a day starts answering itself.

Your brokerage data stops being trapped inside any one vendor. The AI working for you doesn't care which tools you picked. Workflows become as specific as your jurisdiction demands.

Sixteen years building software for brokerages, and I haven't watched a shift this clean before.

Full writeup on the Loft47 blog.

What's actually changing, why it matters for margins, and what I'd be doing if I were running your brokerage today.

If any of it lines up with something you're working on, get in touch!

[Sasha Hryciuk @countsasha]

The real estate industry has a back-office problem.

Most brokerages aren't losing margin on splits. They're losing it in the back office.

Manual commission calculations.
Messy payout workflows.
Compliance risk hiding in spreadsheets.

For years, the industry just accepted it. Nathan Berlin didn't.

He took RE/MAX Masterpiece Realty from a single Port St. Lucie office to four offices and 78 agents across Florida and Michigan and the back office had to scale with him, not slow him down.

Huge thanks to Florida Realtor Magazine and writer Leslie C. Stone for the spotlight, and to Nathan for sharing how he actually runs the business!

This is exactly the shift we've been betting on at @loft_47 The back office isn't a cost center. It's infrastructure.

If it's slow, manual, or error-prone, you don't scale. You stall out.

We've spent the last decade building for the part of the business no one else wanted to touch because accuracy, trust, and compliance actually matter. Now with AI supporting workflows (not making the decisions), brokerages on Loft47 are:

→ Reclaiming hours every week
→ Reducing errors
→ Operating with real financial clarity

That's the difference between doing deals and building a business.

Worth the read 👇

https://t.co/Wk4p4Djysh

[Loft47 @loft_47]

Our very own @countsasha and Tracy made their debut on Real Estate Insiders Unfiltered Podcast 🎧

Brokerages winning the next five years will be the ones able to answer: "what's our real margin on this deal, this agent, this office right now?"

https://t.co/SzRexosmHR

[Loft47 @loft_47]

Big thank you to @HousingWire for covering our launch!

Real estate teams deserve smarter automation + clear financial insights — and that’s exactly what we’re delivering at Loft47.

Excited for what’s next.

https://t.co/E3MyzvU99q

#PropTech #RealEstateTeams

[Sasha Hryciuk @countsasha]

Big thanks to @HousingWire for spotlighting our new automation and commission-management flow designed specifically for Real Estate Teams 👏🏻

Teams are growing fast as are their operational challenges. Loft47 is here to simplify compliance, automate the accounting, and give team leads the clarity they need to grow profitably.

We’re thrilled to support the teams who power this industry.
Read the full article here: https://t.co/1oxOcF89ts

#RealEstateTeams #BackOfficeAutomation #Loft47

[RE Technology Inc. @RETechnology]

What if your deal flow, commissions, and compliance all worked together 🤝 without the usual back-office bottlenecks?

A new partnership between @rechathq and @loft_47 is bringing front-end innovation and back-end precision into one seamless workflow. The result: faster closings ⚡, accurate payouts 💸, and fewer administrative headaches for agents and broker-owners alike.

Could your business run more smoothly with a fully connected tech stack?

Check out the full story: https://t.co/STD0pv9uLz

#BrokerLife #RealEstateTech #PropTech #retechnology

[Sasha Hryciuk @countsasha]

When we onboard a new Brokerage coming from antiquated, legacy systems, we have to deprogram.

Deprogramming Bad Software: Part 2

Use Filters, not Paper-Based Filing Systems

Modern systems like @loft_47 drive workflow through data. Printing documents, reports or emails to power a filing cabinet full of to-do lists doesn't capture priorities, flag potential issues and costs nothing but time.

You want to see a robust tagging and filtering sytem that let's your administrator know what high priority items they need to tackle next.

We suggest filtering by workflow state or activity then sorting your transaction list by close date to nail that priority sequence. Your staff will be happier for it and so will your bottom line 🤑

#LifeAtLoft47 #workflowautomation #brokerhacks #backofficepro #RealEstateLife

[Loft47 @loft_47]

Are you spending too much time on administrative tasks? Modern back office systems can streamline your daily operations, freeing you to focus on strategic growth. Book a demo today to see how smart automation can support your business. #BrokerageInnovations #FinancialSolutions

[Sasha Hryciuk @countsasha]

Now we're really having fun.

A little @loft_47 tune brought to you by AI and the Loft47 team 💜

Loft47 - The Heart of the Deal: https://t.co/dMjwVYwkd4

🎶 Loft47 keeps the books so clear, every transaction is all right here. For every broker, it's the trusted hand, guiding the deals across this land. 🎶

Couldn't have said it better myself 😂

[Loft47 @loft_47]

Loft47 optimizes the workflows of real estate brokerages and enhances profits and operational efficiency. By streamlining and improving overall functionality, Loft47 allows brokers to focus on strategic growth and less on managing administrative tasks. See it in action today. 💼

[Loft47 @loft_47]

Unlocking new heights in real estate management isn't just possible, it’s essential for your success.

Transform your brokerage into a powerhouse of productivity and profitability. Are you ready?

[Sasha Hryciuk @countsasha]

Meeting with Ashley Hayden at RE/MAX Elevation was a career highlight for me. We jumped online to discuss their experience with Loft47, and I was impressed by her and her husband, Brenton's, growth and success. After a big win & exit from Renter Warehouse, they are taking on the Real Estate sales industry and show no signs of slowing down.

It was a timely meeting. We have heard that many of our clients have been approached by a competitor of Loft47 and were being offered a favourable deal to transition.

When Ashley mentioned that there is no such thing as a free lunch, and following that up by dropping the word "priceless," it was surely one of the defining moments in my career. It's for brokers like Ashley and Brenton that Loft47 was designed. Knowing that they find value in what we create and build is all the motivation we need to keep innovating on Real Estate finance.

We appreciate each and every one of our clients, big or small, in financial sickness or in financial health - we'lll get you all healthy :) I look forward to working with many more ✨

https://t.co/2iYXyp2V7o

[Sasha Hryciuk @countsasha]

🐾 We named our AI assistant Cody after my late pup. Why? Because he was loyal, smart, and always at my side—exactly how we want our tech to feel. 💙 What I wouldn't give for a pup that could identify my to-list items and execute, just like Cody does for our clients. Here is Cody paying out excess funds from real estate transactions: https://t.co/yUQeMDmQ9X

[Sasha Hryciuk @countsasha]

Check out what Cody's up to now 👀 Not only can our AI Agent help users take action, but he can retrieve 🐶 🏀 Brokers can prompt Cody for Agent performance data, and he'll even break it down by side. Imagine sitting down to a coaching session with your Agent, having all their data at your fingertips 🙌 No downloading required! https://t.co/xWBiXLbKnB

[Sasha Hryciuk @countsasha]

We're thrilled to welcome The Sears Group, https://t.co/bwYLanM7LI, from the great state of Texas 🇺🇸. We applaud their mission to empower real estate agents to become true business owners by providing the tools, support, and strategies needed to build scalable, profitable, and sellable books of business. Redefining the real estate brokerage model—putting entrepreneurial growth, long-term equity, and agent success at the center of everything they do 👏

[Sasha Hryciuk @countsasha]

The best way for a Broker to start the week? Weekly, monthly, and Agent and Brokerage performance delivered straight to your inbox with the most critical performance metric for success.

Brokerage income as a percentage of gross commission income. Set your target, it is your north star. Monitor it closely to stay profitable.

We deliver that metric to our Loft47 clients weekly, right to their inbox. How to get it?

Your back office technology must distinguish between commission fees, which contribute to income, and those that don't. If you can't break income-generating fees out, you're flying blind.

[Sasha Hryciuk @countsasha]

🩺 Pulse Check: Weekly Deals & Dollars from Loft47 💰 Our Brokerages get a pulse check delivered directly to their inbox every Friday. They can now see just how much the Brokerage is earning on their Agents GCI, making it easy to track profitability weekly, monthly and annually in a single snap shot.

Tracking profitability comes down to setting goals and tracking one powerful, key metric.

Income to Commission Ratio.

Reach out to us to learn more!

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[Sasha Hryciuk @countsasha]

🎉 Exciting news! Welcome @My Real Estate Company to Loft47! 🏡 We are thrilled to be working with another fantastic Iowa brokerage. 🤝 #RealEstate #IowaBrokers #Collaboration #WelcomeToTheTeam 🌟

[Sasha Hryciuk @countsasha]

Happy 4th of July to our friends, colleagues and clients south of the border 🇺🇸 We hope you're all out there celebrating 🎆

[Sasha Hryciuk @countsasha]

💙 Every month my team gives me a reason to be proud—but last month, they named our AI after my dog. That’s not just talent. That’s heart. And I’m grateful beyond words 🙏