Lora Thornton

Head of PR | @FlauntDigital. All views are my own.

[Prolific North @ProlificNorth]

Jimmy Page and Stevie Wonder's amp maker appoints Leeds agency
https://t.co/VwIZdRRUJx @FlauntDigital @OrangeAmps

[Flaunt Digital @FlauntDigital]

Feeling the summer vibes with our new flaunt shirts and totes 🌞 big thanks to George for the design and Banana Moon for providing the goods 💜

[EliseBrownPR @EliseBrownPR]

I'm looking for an expert to give commentary on elements that go into creating what would be considered a "powerful song". Feel free to DM or Email me for more information. 🎶 #journorequest #prrequest

[Prolific North @ProlificNorth]

"I’ve worked, travelled and grown up with so many people who have been influential in different ways to the decisions I’ve made in my life and career."

Hannah Thompson, Senior Creative Lead at @FlauntDigital, shares her top three influences.

https://t.co/sY4ggN9amr #Digital

[EliseBrownPR @EliseBrownPR]

I'm looking for a music expert to help with a piece I'm currently working on. Feel free to DM me or email if you think you can help. #journorequest #prrequest

[Chapel A Today @ChapelAToday]

Great article mention @guardian for some of my Chapel Allerton favs @Seven_Arts @littlebookshops @FurtherNorth @chirpystore @georgeandjoseph @AlleyCatsLeeds @TheWoodsLeeds

https://t.co/kxI3YV9WLS

[Prolific North @ProlificNorth]

Leeds' @FlauntDigital to help make #SecretLinenStore not-so-secret
https://t.co/Cmwh06RwG1

[EliseBrownPR @EliseBrownPR]

I'm looking to speak to a sleep expert for commentary for an upcoming press release. Feel free to drop me an email if you think you can help 💤#journorequest #prrequest

[Barry Schwartz @rustybrick]

Recipe sites lost their ranking in the Google search recipe carousel results this week and it was replaced by Pinterest and other duplicative recipe results (seems like a devastating hit for many recipe bloggers) https://t.co/62khNUU2EM via @SourdoughBrando @Killing_Thyme @SummerYuleRDN @CookWithManali @digitalcarla @SEOwithElena @Downshiftology @damzzzz and more

[annie-mai @anniemaisocial]

Social media updates you NEED to know:

🚨 Instagram looked like it was testing a limit on how many hashtags you can add to a post but Meta claims it’s a bug

👀 Instagram is testing Carousels appearing in Reels, and naturally it looks exactly like carousel posts on TikTok

🪡 Threads is OFFICIALLY testing Trending Topics in the US, the the topics will feature on the search page and the for you feed

🩷 The top searched Valentine’s flowers in 2024 was… Lego flowers (US)

💸 X, FKA Twitter, has announced a new option for advertisers, Creator Targeting, which allows them to run ads against a curated list of premium content creators

👯‍♀️ TikTok and Adobe Express have announced a new collaboration which allows users to access TikTok Creative Assistant within Adobe Express

📲 X, FKA Twitter, has started displaying sports gambling odds in-stream after announcing a new partnership with BetMGM (yikes)

🗞️ Instagram and Threads won’t proactively recommend political content

📈 LinkedIn has launched Media Planning API, which allows agencies to see forecasted reach and frequency of brand campaigns before spending any budget

🤖 Google has renamed Bard to Gemini

📌 Pinterest has partnered with Google to allow third part app integration, which will see Pinterest host ads that are powered by Google

🤔 Joe Biden’s re-election campaign has launched on TikTok

🥊 X, FKA Twitter, has partnered with WWE on an exclusive content deal where the platform will host a new weekly show

❤️‍🔥 Threads is testing an option to SAVE posts

And that's all for now folks. Sources are in the the thread as normal. See ya'll NEXT Wednesday for the next round of Social Media Tea 🫶

[annie-mai @anniemaisocial]

Social media updates you NEED to know:

👀 TikTok is encouraging users to add a dedicated TikTok Search shortcut to their device home screen

🙋‍♀️ Instagram is getting FOMO… And wants people to know that it can be used as a search engine. The platform is running ads and reminding users that you can find “more of what you love with Instagram Search”

👹 LinkedIn is KILLING Creator Mode… Because it’s giving those elements as optional tools for ALL users

🎧 Universal Music Group PULLED all of its music from the platform after failing to reach a new licensing agreement, and initially I thought they’d come to an agreement by now but nothing so far

🗒️ X, FKA Twitter, looks like it’s developing a way for users to share long-form content via native articles with a dedicated article system and link preview card

🤖 Facebook is allowing users to use the feature Write with AI when posting photos, to help craft better captions

🪡 Threads is working on Trending Topics but Adam Mosseri (Head of Instagram) doesn’t think requested features like this will actually help the platform grow or increase usage

📱 Instagram looks like it’s STILL testing grid preview but testing the feature in different positions, some users are seeing it just under the photo they’re editing or in the bottom left corner

🦋 Bluesky, a decentralised Twitter (X) competitor, is now available to ALL users

🥳 Facebook celebrated it’s 20th birthday

📈 YouTube has added analytics for Playlists, and rolled out Content Gap insights which highlights queries related to your YouTube channel that users are searching for / may want to watch

And that's all for now folks. See ya'll next Wednesday for The Social Tea 👋

[Prolific North @ProlificNorth]

.@FlauntDigital wins competitive pitch for KI Europe https://t.co/SIylVGuPeX #Digital #WebDev #Leeds

[Lora Thornton @lora_thornton]

Friday and the final day at @brightonseo Let’s go 🎉

#BrightonSEO

[Lora Thornton @lora_thornton]

Hot topic in the Q&As at the @brightonseo @JohnMu talk was of course SGE. No confirmed roll-out details for the UK. And of course RIP universal analytics.

#BrightonSEO

[Lora Thornton @lora_thornton]

Yesterday’s @brightonseo keynote speaker, Google’s @JohnMu speaking with @BillieGeena 🙌

[Lora Thornton @lora_thornton]

It’s not @brightonseo until you’ve had an ice cream 🍦

[Lora Thornton @lora_thornton]

Great first day at @brightonseo for the Online PR & Link Building Show yesterday. Ready to do it all again today!

[brightonSEO @brightonseo]

Felt cute. Might delete later.

#brightonSEO

[Lora Thornton @lora_thornton]

Brighton looking her best yesterday! All set for @brightonseo. Starting with the PR & Link Building Show today 🙌

[PRLaura @PRLaura_K]

🍬☕️New Teaaaa-riffic Collaboration!!🫖🍭

@SwizzelsMatlow has collaborated with @BirdandBlendTea to create a range of teas based on its iconic sweets range!

This is part of Swizzels 95th Birthday celebrations🎉

If any #journo's would like any samples DM me!

#journorequest