🏆 Cannes Lions Bronze Winner — Lorem Ipsum
Samurai, cowboys, mafia, why are they all speaking “Lorem Ipsum”?
Bronze Lion winner in Cannes Lions Film: B2B, Lorem Ipsum was created by Argentine studio Purga Films to promote its AI advertising business. Though every character speaks in meaningless placeholder words “Lorem Ipsum”, the emotions still hit hard. As the film says: “We have the craft. We need the scripts.”
The entire film was created with Kling AI. Across wildly different styles and worlds, Kling delivered consistent performances, emotional depth, and cinematic control throughout the piece.
Some stories still hit you deeply — even when you don’t understand a single word. Huge congrats to Purga Films on the win!
A New Primitive:
The fungible phase is a game.
The non-fungible phase is a claim.
The boundary between them is an irreversible, priced transition governed by a conservation invariant. https://t.co/uHNU6JY9Qr
in 2014 someone typed l-o-r-e into google translate.
it said "china". 🇨🇳
capitalised: "nato".
reversed: "the company".
google killed it at midnight and called it a bug.
https://t.co/dUz3ux8Qtu
lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lore
'Lorem ipsum' refers to placeholder text to demonstrate the visual style of a document, webpage, or typeface.
It doesn't mean anything.
The point of 'lorem ipsum' is that it looks realistic enough to work as a demonstration, yet signifies nothing.
Weirdly relatable, huh?
I spent the last 20 min going line by line translating this old note I had on my iPhone. It was from a year ago. Freaking out trying to decipher its meaning. Was I Hacked? Did I do this In my sleep? Demon shit? …no, it’s just the default Pages template with Lorem Ipsum.
lorem ipsum, 1, 2, 3, 4, 5, 6, blah, blah, da-da-da-da. then mary had a little lamb, her fleece was white as snow.
the white house, president trump, joe biden, hunter biden, and everywhere that mary went, lala lalala la?
i can't wait for next month!