They're not providing any useful specs for these performance claims and comparisons, which really peeves me. But I should be used to marketing blather by now.
It sounds like the universal apps are base ports. These devs are all highlighting things that take advantage of the single-threaded speed and neural nets
M1 chips have 8 cores each single threaded but four of them are high speed and others are high efficiency -- they've jumped on the performance-per-watt bandwagon that AMD started.