@socialmediaweek A huge thank you again to everyone who came to our workshop on day 1, everyone who stopped by our spot to say hi 👋
And everyone who tagged us in a Pinky sighting 💖🦍👀
Until next time!
#SMW
Day 3 of @socialmediaweek’s big takeaway is the importance of community— as @steveaoki put it in the final keynote, success requires tapping into the shared interests of your consumers 💫
#SMW
Giving creators the freedom to create is a big theme of this year’s @socialmediaweek 💫
You don’t want to end up with a “hostage video” (creator reading from a rigid script) or so many guardrails the content goes off the rails 😅
#SMW
Adweek's @emmyliederman and @Glossier’s @alexandramweiss talked about the company’s unique approach to omnichannel experiences and touchpoints, and shared key insights on what today's brands need to succeed in the next era of retail. #SMW https://t.co/vV5lD5GcCW
@emmyliederman@glossier@socialmediaweek 3 Key Takeaways:
🗝Partner with people that have natural synergies/already use & love the brand
🗝Stay true to your brand’s reason for being but never stop evolving your strategies
🗝Create spaces that inspire joy, interaction, participation
#SMW
“A people-first social strategy.” @emmyliederman in conversation with Ali Weiss, CMO of @glossier on Day 2 of @socialmediaweek on how Glossier always aimed to become “the beauty brand whose sweatshirt you would wear” 💋 because their values match your own
#SMW
@emmyliederman@glossier@socialmediaweek When the pandemic hit, Glossier was able to tap into the part of their brand that is self-care oriented: “Skin first, make-up second”😌
This presented a unique opportunity to use UGC video of customers in their own spaces, finding peace where they could🎥
#SMW