Gianluca Brugnoli

VP UX @TomTom. PhD, UX, CX, Service Design, Automotive UX and digital cockpit. Former @frogdesign, @mckinseydesign, Design professor @polimi. Guitar player.

[Gianluca Brugnoli @lowresolution]

Good #AI #UX don't remove the user from the workflow. At the contrary, they provide checkpoints, validation moments to improve the experience and keep humans in control to drive outcomes.

Preserving human agency in the age of AI is the new UX imperative.

https://t.co/FuKdXTL3pr

[Gianluca Brugnoli @lowresolution]

Good #AI #UX don't remove the user from the workflow. At the contrary, they provide checkpoints, validation moments to improve the experience and keep humans in control to drive outcomes.

Preserving human agency in the age of AI is the new UX imperative.

https://t.co/FuKdXTL3pr

[Ash Martin @iamashm]

“Preserving human agency in the age of artificial intelligence is the new UX imperative.” — @lowresolution https://t.co/3IbXHsF0aD

This was such an incredible read and so relevant right now.

[Gianluca Brugnoli @lowresolution]

Now with Claude Design you can finally burn 68231 tokens to make the logo bigger and change the background color of the page.

#AI #Design #UX

[Gianluca Brugnoli @lowresolution]

@MarcoCantamessa Le auto sono da tempo computer su ruote, anzi sono più complesse di un computer e la UX è sempre più fondamentale. Però Italdesign non c’entra niente con questo, a meno che non li riconvertano a fare il mio lavoro.

[Trung Phan @TrungTPhan]

Jon Gruber on why the failed Apple Intelligence launch is huge red flag for the company (Apple even pulled this ad of a Siri “feature” that was straight vapourware):

➡️ “What Apple showed regarding the upcoming “personalized Siri” at WWDC was not a demo. It was a concept video. Concept videos are bullshit, and a sign of a company in disarray, if not crisis…Modern Apple — the post-NeXT-reunification Apple of the last quarter century — does not publish concept videos. They only demonstrate actual working products and features. […]

The Apple of the Jobs exile years — the Sculley / Spindler / Amelio Apple of 1987–1997 — promoted all sorts of amazing concepts that were no more real than the dinosaurs of Jurassic Park, and promised all sorts of hardware and (especially) software that never saw the light of day. Promoting what you hope to be able to someday ship is way easier and more exciting than promoting what you know is actually ready to ship. However close to financial bankruptcy Apple was when Steve Jobs returned as CEO after the NeXT reunification, the company was already completely bankrupt of credibility. Apple today is the most profitable and financially successful company in the history of the world. Everyone notices such success, and the corresponding accumulation of great wealth. Less noticed, but to my mind the more impressive achievement, is that over the last three decades, the company also accumulated an abundant reserve of credibility. When Apple showed a feature, you could bank on that feature being real. When they said something was set to ship in the coming year, it would ship in the coming year. In the worst case, maybe that “year” would have to be stretched to 13 or 14 months. You can stretch the truth and maintain credibility, but you can’t maintain credibility with bullshit. And the “more personalized Siri” features, it turns out, were bullshit.

Keynote by keynote, product by product, feature by feature, year after year after year, Apple went from a company that you couldn’t believe would even remain solvent, to, by far, the most credible company in tech. Apple remains at no risk of financial bankruptcy (and in fact remains the most profitable company in the world). But their credibility is now damaged. Careers will end before Apple might ever return to the level of “if they say it, you can believe it” credibility the company had earned at the start of June 2024 [WWDC].” ⬅️

***

Full peice definitely worth a read: https://t.co/JeavLh0FQM

[Gianluca Brugnoli @lowresolution]

@Ruffino_Lorenzo Non vedo il dato sull’astensione. Tutti i sondaggi degli ultimi mesi mostrano che circa la metà degli intervistati non si esprime. Una situazione che non ha molti precedenti.

[Gianluca Brugnoli @lowresolution]

@micheleboldrin @carloalberto Quella roba è complottismo da social network. Trump ha più volte ribadito anche recentemente che non vuole la de-dollarizzazione del commercio mondiale che in ogni caso offre enormi vantaggi strategici e economici agli US.

[Gianluca Brugnoli @lowresolution]

@NapoliVertical No, assolutamente no.

[Satya Nadella @satyanadella]

Jevons paradox strikes again! As AI gets more efficient and accessible, we will see its use skyrocket, turning it into a commodity we just can't get enough of. https://t.co/omEcOPhdIz

[Gianluca Brugnoli @lowresolution]

@marattin In Europa non abbiamo ancora capito la lezione di Nokia leader globale spazzato via dall’innovazione dell’iPhone. Il ritardo digitale dell’Italia è tangibile, costa punti di PIL, mancata crescita, stipendi fermi, e giovani che emigrano. Il fallimento di tutta la classe politica.

[Gianluca Brugnoli @lowresolution]

@pwk @emme_emi L’AI moltiplica dove c’è già una base digitale, è uno strato sopra il software. Come fare leapfrogging con l’AI se non abbiamo economia, servizi e cultura digitale. Siamo arretrati su tutti i fronti con una classe politica retrograda e ignorante in materia, specchio del paese.

[Paul Graham @paulg]

I talked to the CEO of a moderately big tech co who said they'd replaced Figma with Replit. This surprised me because I don't even think of them as being in the same business. But he said Replit is so good at generating apps that they just to straight to prototype now.

[Gianluca Brugnoli @lowresolution]

So, this is the Empire Strikes Back phase.
Let’s hope for the Return of the Jedi.

[Gianluca Brugnoli @lowresolution]

@MovDrinDrin @micheleboldrin L’ incentivo più grande e perverso è la tolleranza dell’evasione fiscale delle microimprese. È parte del modello di business, molte esistono solo grazie all’evasione. Bisogna far pagare le tasse a tutti e questo è molto difficile. Si vede anche nei commenti qui.

[Guitar World @GuitarWorld]

BREAKING: John Sykes, a legend of hard rock guitar who made his mark with stints in Whitesnake, Thin Lizzy, and Tygers of Pan Tang, among others, has died at the age of 65 https://t.co/J6LmBGLaL5

[TomTom @TomTom]

TomTom’s Traffic Index would be nothing without the data. The same goes for its traffic products.

With some of the highest resolution traffic data in the world, TomTom’s yearly Traffic Index is the perfect display of how its data sets it apart. Learn more about what makes our Traffic Index the freshest and most accurate picture of how cities move: https://t.co/QLztkAk9xa

#TomTom #TrafficIndex

[Gianluca Brugnoli @lowresolution]

@technicoblog Incredible.

[Gianluca Brugnoli @lowresolution]

Lo stato della UX in Italia: cosa diventa uno UX designer quando cresce? Com'è l'equilibrio di genere nel settore?
Queste sono domande su cui si basa una ricerca del Politecnico di Milano aperta a tutti i professionisti UX in Italia.
Partecipa anche tu.
https://t.co/7blZY4ZHcr

[Gianluca Brugnoli @lowresolution]

Il profondo ritardo culturale dell’Italia su innovazione, digitale e nuove tecnologie sul @Corriere dei boomer oggi. Dopo aver publicato veline su Musk e Starlink, siamo tornati alla normalità. Un paese di vecchi seduti a guardare i treni dell’innovazione passargli davanti.