Ash Martin

Entrepreneur and product leader striving to produce more than I consume.

[Ash Martin @iamashm]

Incredible work. Just incredible.

[MITO AI @mito__ai]

Yesterday, a 95% AI-generated commercial aired in prime time across every major TV channel in Spain.

120 seconds. The World Cup. The national team. The country we're from.

Here's what MITO made possible:

6 billion people will watch the 2026 World Cup. That's the stage we built for.

World-famous players had to look and sound exactly like themselves across scenes that have never existed: one riding a bear, another dragging ships with his bare hands.

Character consistency across real and AI-generated footage, across 120 seconds of narrative. That doesn't happen by accident.

A year ago this was a 3-month production. We delivered it in a fraction of the time, with shots that were simply impossible before.

MITO is built for this: brand stories, global campaigns, narratives at any scale. The craft of knowing what to ask for, how to direct it, when something technically works but doesn't feel right.

Small team. San Francisco and Madrid. Built for the world.

This is just the beginning.

[Justine Moore @venturetwins]

Short dramas have quietly become a massive entertainment format.

Think next-gen soap operas: serialized, mobile-first, and monetized like games.

In China, they already generate more revenue than the domestic box office.

And now AI is going to blow this format wide open 👇

[Ash Martin @iamashm]

This is incredible. I love seeing what's possible with https://t.co/mZrsn3viMh!

[MITO AI @mito__ai]

Hi. I’m a creative.

And I haven’t finished a personal project in six months.

Welcome to Creatives Anonymous, a fictional support group for the blocked, the obsessive, and the slightly unhinged.

🔗Creatives Anonymous: https://t.co/quVPBYW7RJ

Watch the film 👇

[Ash Martin @iamashm]

“Preserving human agency in the age of artificial intelligence is the new UX imperative.” — @lowresolution https://t.co/3IbXHsF0aD

This was such an incredible read and so relevant right now.

[Ash Martin @iamashm]

“Good design appears where those misfits have been worked through carefully.” Couldn’t agree more.

[Karri Saarinen @karrisaarinen]

https://t.co/srw9NQMkH2

[Ash Martin @iamashm]

Me and Claude, in the garage, just debugging some arduino code for a new project

[Ash Martin @iamashm]

Interesting rebuttal to Citrini post...

"To produce a negative demand shock large enough to overwhelm output expansion, one must assume near-total automation of economically relevant labor combined with extremely weak redistributive responses."

https://t.co/ZnqFG5i5i1

[Ash Martin @iamashm]

Solid primer - will make it a pre-read for anyone joining new. I particularly like the hierarchy of metrics and alignment to funding approaches by stage. This is the way. #physicalAI

[Oliver Hsu @oyhsu]

https://t.co/jizXWXeHqa

[Ash Martin @iamashm]

Pretty sure the last time I soldered a perfboard Radio Shack was still in business. #StillGotIt

[Ash Martin @iamashm]

Me: (proud, exhausted) “Look at this thing I spent 2 days building and debugging.”

Wife: (unimpressed) “You just moved that one with the other one…”

[Ash Martin @iamashm]

Excited to dig in this weekend - feels like the good old RepRap days of building your own 3D printer! #lerobot

[Ash Martin @iamashm]

Friday thoughts: This is weighing on me today (pun intended). Not just professionally, but how to instill this kind of thinking in my kids as they chart their path in this digital-native, AI-first world. https://t.co/Xb1ZPYZ2d6

[Ash Martin @iamashm]

Loving the coverage of Stride's new product launches - Stride Save and Contributions. While this has been a long time coming, today is just the beginning of a new paradigm in portable benefits. https://t.co/m6urKonRYc

[Ash Martin @iamashm]

@DhruvMehrotra The same thing happened to me! Never would’ve known if I hadn’t gotten hit up to buy a frame for my new patent! 🤣

[Ash Martin @iamashm]

@intentionally Product

[Ash Martin @iamashm]

There we are, right there in the middle. That is neat.

[F-Prime @FPrimeCapital]

Congrats to our portfolio companies @joinequip, @StrideHealth, @AppliedVR and @GYENNO_Tech for your recognition by @CBInsights on their Digital Health 150 list! We are proud to support your work to help patients in need by pushing digital health forward. https://t.co/8vuRlhV3UA

[Ash Martin @iamashm]

@pedrotabio Welcome!

[melody @MULCH_EATER]

Well, it happened. I accidentally pressed my joke Amazon dash button that orders a Kia Sorento.

[Ash Martin @iamashm]

@dharmesh Not gonna lie… feels like I’m cheating on Wordle, but I do love I can play all day! Thanks for building this @dharmesh!

[Ash Martin @iamashm]

Our members’ stories are the #1 reason I do this job. So inspiring to hear their unique journeys. #thisiswhyweStride

[Stride @StrideHealth]

We’re recognizing the stories of Black #IndependentWorkers in honor of #BlackHistoryMonth. We spoke with Elsabet, a #Rideshare driver & insurance agent, to learn more about her experience as a Black independent worker. Here's what she had to say: https://t.co/Q0CvnaLYcM