Lucas Galioglu

Building autonomous e-commerce systems @trylaurence / prev @cornell

[Lucas Galioglu @lucasegalioglu]

@sarvar0001 Gunning for every category

[Lucas Galioglu @lucasegalioglu]

@drewfallon12 Brands often lose some differentiation after joining a mega-corp, even if the core product remains unchanged

My prediction is that the better-for-you, smaller brand value prop starts to dissipate

[Lucas Galioglu @lucasegalioglu]

@sarvar0001 Let’s goooo

[Lucas Galioglu @lucasegalioglu]

@carlosdmngez 2 = Media buying computed to each product’s contribution margins to maximize profit dollars

[Lucas Galioglu @lucasegalioglu]

@signulll bullish luxury everyday items

[Lucas Galioglu @lucasegalioglu]

@mlaurencechen @meshgelman @Cumuluscoffee @gaspardloeillot

[Laurence @trylaurence]

Read our co-founder and CEO's thoughts on @FTC's recent Amazon lawsuit below:

[Lucas Galioglu @lucasegalioglu]

@Simon__Rob NYC - best place to build!

[Lucas Galioglu @lucasegalioglu]

@Aidanb2b not in ecom but this is wrong

product development
manufacturing
inventory management
forecasting
category competition

after all that, you still have to run winning ads

[Lucas Galioglu @lucasegalioglu]

@sarvar0001 $12

[Lucas Galioglu @lucasegalioglu]

@MaxMulvihil please explain how your business has alpha if you rely on google or microsoft infra?

[Matthew Chen @mlaurencechen]

The FTC just announced it was suing Amazon for misrepresenting its ads auctions.

My job is fully understanding Amazon Ads bidding and and its granular auction dynamics; I put together a piece that explains exactly what's going on with this lawsuit https://t.co/UjxjEv4cKG

[Lucas Galioglu @lucasegalioglu]

best take i've seen yet.

[Matthew Chen @mlaurencechen]

The FTC just announced it was suing Amazon for misrepresenting its ads auctions.

My job is fully understanding Amazon Ads bidding and and its granular auction dynamics; I put together a piece that explains exactly what's going on with this lawsuit https://t.co/UjxjEv4cKG

[Lucas Galioglu @lucasegalioglu]

@yonnuta @tipsheetai more here: https://t.co/9nbEke3Jzf

[Lucas Galioglu @lucasegalioglu]

@yonnuta @tipsheetai You’re right, but bids on thousands of auctions we ran indicated behavior that seemed improbable for any standard second price auction

[Lucas Galioglu @lucasegalioglu]

@michaelpatron0 Blow after blow for sellers after many DTC brands had to switch to Amazon after CPMs went up post 2021

Lack of trust with Big Tech has to be close to all time highs in e-com

[Lucas Galioglu @lucasegalioglu]

@AFergusonFTC trust is key in a market economy. If it's true they chose to ignore a "defect" that made them cash and hurt S->M size businesses, it would have been in egregiously poor judgment, especially as Amazon is often seen as having customer-first ideology.

[Lucas Galioglu @lucasegalioglu]

@chrislukehall @lukethorburg people are starving for something real with AI UGC ads eeeveerrywheree

[Lucas Galioglu @lucasegalioglu]

@Forbes amazon exec, on giving ads team control of search slots going to ads:

"a risk of the fox . . . guarding the henhouse."

later, same exec:

"the hens are out of the house anyways."

per FTC lawsuit.