Lucie Gautier

Communication #Luxembourg 🇱🇺

[Quartr @Quartr_App]

In the hills of northern Italy, a hunter raises his rifle as the morning sun breaks through the mist. When he fires, it's not just a shot – it's the sound of history.

For nearly 500 years, Beretta has been crafting firearms with the same obsession for quality, passed down through 15 generations of one family.

This is the story of Beretta Holding, traced from Gardone Val Trompia's historic workshops to our firsthand visit inside one of its subsidiaries.

[Quartr @Quartr_App]

For nearly 500 years, Beretta has crafted firearms in northern Italy, passing down a relentless pursuit of quality through 15 generations.

We traced that legacy from Gardone's historic workshops to our own firsthand visit inside one of its subsidiaries. https://t.co/o4i03hNzqn

[Quartr @Quartr_App]

Beretta has manufactured firearms in Italy since 1526, remaining family-owned for 15 generations.

With the creation of Beretta Holding in 1995, the group began expanding globally through M&A with great success.

[Quartr @Quartr_App]

It was less of a shot, more of a controlled detonation.

None of us were experienced shooters. But in that moment, we felt exactly what Norma is really selling: control, clarity, and confidence.

[Quartr @Quartr_App]

Toward the end of the visit, we entered the armory. We were handed a large model and stepped into the test range to fire a round of the legendary .500 Nitro Express.

[Quartr @Quartr_App]

A couple of weeks ago, we traveled deep into the forests of Sweden to visit Norma, the historic ammunition manufacturer and subsidiary of Beretta Holding.

[Quartr @Quartr_App]

What does it take for a family business to endure five centuries?

What values and lessons have been passed down through 15 generations?

How do you uphold tradition while embracing innovation in a changing world?

We recently had the privilege of sitting down in person with Pietro Gussalli Beretta, the current CEO of Beretta Holdings, to find out. Pietro rarely gives interviews, so this one is especially exciting to share.

Edge issue #59. Hitting inboxes in a few hours.

[Giacomo Tognini @giacomotognini]

5/ As Beretta prepares to celebrate its 500th anniversary next year, Pietro is pragmatic. Asked about his hopes for Beretta’s next half-millennium, he scoffs. “How am I supposed to know? The next generations will do what is best. I prefer to think about the next five years.”

[Giacomo Tognini @giacomotognini]

4/ Pietro established Beretta Holding in 1995 with his father Ugo and brother Franco, expanding it beyond the namesake company through acquisitions and creating an empire with 19 brands in 23 countries. It posted $1.7 billion in revenues last year--ahead of all its competitors.

[Giacomo Tognini @giacomotognini]

3/ That's a smart bet at a time of higher defense spending in Europe and the Middle East, and also helps add balance in a very cyclical market--soaring U.S. gun sales during the pandemic was good for Beretta's bottom line, but when they fell, that hurt Beretta's sales.

[Giacomo Tognini @giacomotognini]

2/ The family-owned company bought ammo maker Ammotec in 2022, adding $600 million to its sales and making it the largest firearms company in the world. It also helped boost Beretta's defense sales, which now make up 34% of total revenues, up from just 14% before the deal.

[Giacomo Tognini @giacomotognini]

1/ The Beretta family has sold firearms for 499 years. But it became the world's largest gunmaker by not sticking to its guns, expanding into scopes, clothing and now ammo. I profiled the family's 15th generation CEO Pietro Gussalli Beretta for @Forbes:
https://t.co/gWkl37OoCg

[MR.CARTER 🌚 @NelsonCarterJr]

🐐 Hommage de Google à Allyson Felix :
il suffit de taper son nom sur la barre de recherche pour voir apparaître sur votre écran des mots ainsi qu’une représentation d’elle avec sa fille.

Cet hommage célèbre l’incroyable carrière de Chicken Legs. 🤍
#WCHOregon22 #Oregon2022

[Docler Holding @DoclerHoldingLU]

In the framework of our donation to @CroixRougeLu , @LucScheer, Management Board Member of Red Cross Luxembourg, spoke to our colleagues in our office about the situation unfolding in Ukraine, what the Red Cross is doing to help those affected, and how we can support.

[Police Luxembourg @PoliceLux]

#Prevention
Avez-vous reçu ces derniers jours un mail du directeur général ou d'autres membres de la Police dans le style des messages ci-dessous vous informant que vous faisiez l'objet de poursuites juridiques?

⚠Il s'agit d'une arnaque.

Ignorez le message et ne répondez pas.

[Lucie Gautier @luciecomm]

@meyny So cool!!! @ThierryLabro seems to have a blast 🤩😅

[Climax @Climaxfr]

« Achète un bracelet, sauve un animal marin ! ».
On a souhaité en savoir plus sur ces pubs virales qui promettent un miracle environnemental. Jugez plutôt : leur simple achat financerait protection de l'écosystème marin.
On a découvert un système pas vraiment écolo... ⤵️

[culturepub @culturepub]

Quand la créativité se met au service d'une grande cause. 💧🌎 #Compil #CultureCauses

[Mathis Hammel-Brylinski @MathisHammel]

On ne le dira jamais assez : ARRÊTEZ DE PUBLIER DES CERTIFICATS DE VACCINATION SUR INTERNET !

Je vous propose un thread d'exemple avec cet article @France3tv, on va essayer de reconstituer le 2D-DOC "flouté" (et ce sera une excuse pour en apprendre beaucoup sur Datamatrix 😉) ⤵️

[Lucie Gautier @luciecomm]

💯

[ArcelorMittal @ArcelorMittal]

Happy Pride month to all! (3)