Lucy Mort

Founder @inthesunroom and other internet businesses

[Lucy Mort @lucymort_]

We should connect! I run https://t.co/h6JElJOZnw, we're the highest ranking OF search engine in Google. It sounds like you utilize paid traffic sources. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest.

[Lucy Mort @lucymort_]

Hey Anna! I run https://t.co/h6JElJOZnw, we're the highest ranking OF search engine in Google. I'd be curious to learn about your agency. It sounds like you utilize a range of strategies to generate traffic for your creators. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest. Feel free to DM

[Lucy Mort @lucymort_]

Hey Ann! I run https://t.co/h6JElJOZnw, we're the highest ranking OF search engine in Google. We first launched the site in 2020, and over the past year we've been onboarding advertisers. I'd be curious to learn about your agency. It sounds like you utilize paid ads through IG. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest. Feel free to DM

[Lucy Mort @lucymort_]

@adent_io I run https://t.co/kav6k8AJ6c, thanks for the mention! I'd love to explore ways we could work together. Feel free to send me a DM : )

[Lucy Mort @lucymort_]

Hey Dom! I run https://t.co/h6JElJOZnw, we're the highest ranking OF search engine in Google. Looks like you have a bunch of systems in place to generate traffic. Would love to connect with you about adding OF search engine traffic into your mix. Our users are super high intent. Feel free to DM me : )

[Lucy Mort @lucymort_]

@thatguybg Congrats Brett! The level of craft is 👌

[Lucy Mort @lucymort_]

@zuess05

[Lucy Mort @lucymort_]

My controversial idea for solving the gross imbalance between men’s & women’s experiences on dating apps:

Figure out the gender ratio that results in men & women receiving roughly the same amount of attention (I suspect it’s ~60:40 women to men), and strictly enforce that ratio.

That means not all men who want to join will be able to do so until they get off the waitlist. But I strongly believe the experience for both men & women using this hypothetical app would be hugely improved.

And you’d tweak the monetization model. Instead of charging men for all the extra roses, likes, and boosts needed to stand out, you’d simply charge a door fee à la Raya. $9.99/mo for men (or whichever gender there is a waitlist for).

I doubt anyone is brave enough to build this.

[Murray Hill Guy @MurrayHillGuy1]

https://t.co/LSKz4hpJoC

[Lucy Mort @lucymort_]

@RobertFreundLaw OnlyFans has had the same paywall design for 5+ years— a relic from a time when OF was much more subscription-oriented.

I built an OnlyFans competitor, and we got around this by clearly distinguishing 'Membership Posts' from 'VIP Posts' on the paywall and on the profile.

[Lucy Mort @lucymort_]

@venturetwins If building adult-adjacent products wasn't as stigmatized in this country, we'd see many more serious US players.

[Lucy Mort @lucymort_]

@venturetwins Welcome to the creator economy. Where authenticity is at odds with scale.

Sincerely,
A jaded creator economy founder.

[Lucy Mort @lucymort_]

The bedroom vs the outbound aesthetic. Circa 2022, in the thick of launching Sunroom.

Happy to report I don't live like this anymore.

[BlueBriefing🎬🍿 @Uzonna7]

@Mubarak_mubious Their room is a literal biohazard but their "outbound" aesthetic is 10/10. It’s called "Crisis Consistency" as long as the public thinks they’re winning, they can ignore the fact they haven't done laundry in three weeks and are living off protein bars and spite.

[Lucy Mort @lucymort_]

@otokyo Dozer (short for bulldozer)

[Lucy Mort @lucymort_]

PSA for founders building social apps:

With the imminent under 16 social media ban, Australian teens are about to be looking for alternative ways to connect. The ban only applies to an exhaustive list of social media giants. Huge opportunity to seed your app with displaced Aussie teens & kick-start your growth.

[Lucy Mort @lucymort_]

Aussie gal 🤝 American boy

[Bryan Johnson @bryan_johnson]

i hope this type of love finds you in life

[Lucy Mort @lucymort_]

@rajivayyangar Thanks Rajiv! And for supporting from the beginning 🙏

[Lucy Mort @lucymort_]

It’s taken me a while to feel ready to write a post mortem for Sunroom. For me, the last 5 years of building Sunroom have been filled with discussion about Sunroom’s wins, challenges, opportunities, and threats, distributed through investor updates, pitch decks, speeches, team retreats, team memos, and endless text exchanges between Michelle and I. After we closed the sale of Sunroom to Fanfix, I well and truly needed a break from thinking about this company. But with time and space, I’ve come to appreciate just how monumental the last 5 years of effort was — on both a personal level and broader community level.

I wanted an opportunity to encapsulate the years of learnings, personal growth, and frankly, pain. I’m conscious that most people reading this have probably only ever heard the positive highlights from Sunroom. Such is the way with building a company 0>1: it is almost never in your best interests to be publicly candid about your weaknesses, challenges, and threats. As a startup, you need to constantly manufacture the perception that you’re big, that you’re crushing it, and that you’re a bullet train that everyone should absolutely jump on before it’s too late. With the time that’s lapsed after selling Sunroom, it feels safe to open up about the highs and lows of this big adventure.

I get raw in this post. I dig into things we did well, things we struggled with, and the larger forces at play that made scaling Sunroom difficult. I’ll wrap the post with the three fundamental learnings that we never reconciled, and that I believe prevented us from turning Sunroom into a much larger business.

https://t.co/2jhiNiNoQe

[Lucy Mort @lucymort_]

@Tom50112 I don’t I’m afraid! Leaning more into Substack for content creation these days

[Lucy Mort @lucymort_]

I’ve started working on OnlySearch again! After years of the site humming away without our input. We’re now the highest ranked OnlyFans search engine on Google. Which is kinda cool considering we’ve barely touched it since 2020.

Here’s the story of how we built OnlySearch…

[onlysearch @onlysearchdotco]

This is the story of how we built OnlySearch, the #1 ranked search engine for OnlyFans profiles.

I'm Lucy. I’m the co-founder and designer of https://t.co/iGQRYNOy4H. After a long hiatus, my team and I are returning to OnlySearch to continue developing and growing the site. In this post I introduce our team and tell the story of how OnlySearch came to be. From our early hackathon roots, to idly growing for multiple years, to refocusing our efforts & monetizing.

Link to full post 👇

[Lucy Mort @lucymort_]

@camilomoresala Thanks Camilo! And thanks for supporting and giving so much feedback over the years 🙏

[Lucy Mort @lucymort_]

@caitlinbolnick1 Thanks Caitlin!