WBA's Philippa Bradley and @mmr_research's Susannah Croucher are taking us from concept development through to launch for brand #YourGoodSkin in fascinating session at #MRSLive#FMCG Research Summit. Long term community engagement and research benefits the heart of the brand
Our very own Susannah now on the stage - sharing the tremendous success of YourGoodSkin launch, harnessing consumer input to ensure agile and effective development of a new brand @TweetMRS#MRSLive@mmr_research with #walgreensbootsalliance