Luke Little

Scaling @connectsocial

[Luke Little @lukealittle]

@akvetnoy @JeffNippard chad

[JAKE W. LITTLE @jakewlittle]

Especially True in Affiliate Marketing & True in every aspect of business

In 2015, I was mentored in affiliate marketing by major players who told me 2012 was the golden age. They have since fallen off a cliff (I owe them everything for showing me the ropes).

Over the past few years, I have met big players who got into affiliate marketing in 2019 and made even more of a fortune. Today, they are still crushing it beyond even their wildest dreams, I'm sure, when they first started in 2019.

It's a lame cliché, but neither is more talented. It is just a different mindset.

Opportunity is everywhere, every day, and you must love and respect the game for what it is, because if you don't, you cannot expect to clearly see the opportunity right in front of you.

[Luke Little @lukealittle]

@jozef_gherman

[Luke Little @lukealittle]

@jozef_gherman @thepericulum real af

[Luke Little @lukealittle]

Superintelligence will offer us even more meta auto-enhancements. Can't wait!

[Mark Zuckerberg @finkd]

We believe superintelligence will create significant new opportunities for all people and businesses. Meta already serves billions of people at scale and helps hundreds of millions of businesses reach customers. Today we are starting the next major pillar of our business, Meta Enterprise Platform, to help businesses use AI to grow and transform in new ways as well.

[JAKE W. LITTLE @jakewlittle]

Speed

Taste

Distribution

Are the moat

[Luke Little @lukealittle]

**new camp is CBO as well mistyped in post **

[Luke Little @lukealittle]

been running one broad CBO on meta for months. all video, lowest cost, ~50k a day.

added a second campaign this week and it's already doing 100+ purchases a day at a cheaper cpa than our main CBO

setup:

- New ABO camp
- BOF statics only
- bid cap, started about $10 over our target cpa
- budget 3x what it'll spend so the cap does the throttling
- raise it 10-15% every day until you find a medium of scale + roas

6 days in: $23k spend, 338 purchases, $68 cpa vs $95+ on the main. cpm $65 vs $100

Our main CBO camp is doing all the heavy lifting on cold traffic and this new camp is just scooping up free $$

[Luke Little @lukealittle]

Will probably test out another adset in the bid cap with some BOF videos and see how those do. Shorter + urgency

[Luke Little @lukealittle]

@jakewlittle

[Luke Little @lukealittle]

@jakewlittle @jozef_gherman @max_spero_ you are a soraka type of guy

[Luke Little @lukealittle]

@akvetnoy @jakewlittle real

[JAKE W. LITTLE @jakewlittle]

Free $500 for never speaking with customer support again

You get paid for making @bot templates now

[Luke Little @lukealittle]

The only real use for the iphone duo

[Luke Little @lukealittle]

The movie idiocracy was so ahead of its time

[Luke Little @lukealittle]

send everything to zero. nuke it all

[Brian Pempus @brianjpempus]

This Kalshi ad is among the most dystopian ones I’ve seen from any betting app

[JAKE W. LITTLE @jakewlittle]

Zuck finally got the boomers talking about AI

Long $META

[Luke Little @lukealittle]

@dawnnitee goat

[Luke Little @lukealittle]

this might be the worst thing i’ve ever seen in my life…

[Jonathan Maze @jonathanmaze]

Here is a somewhat futuristic look at a potential @mcdonalds drive-thru AI. This is a video not an actual demo. And the geofencing technology that recognizes the loyalty members (which they’d opt into) is not in the wild yet. But this is where they’re headed.

Drive-thru AI is being tested in 10 stores. The company says this can take 50 hours of labor out of the restaurant per week.