If you run a service-based offer with cold email, you already know how to book calls. But no one teaches you how to actually close $50K-$75K engagements.
Everyone’s teaching “sales calls” like it’s 2014. Most of it is B2C bullshit or 2K retainers. Not for 6-figure clients. It won't work when you go upstream. We don’t sell our proposals, we just mitigate our prospects risk and anchor our proposals in the worst case/best case of working with us and not working with us.
That’s how we close upstream into companies doing $50M to $1B+ in annual revenue. You land a champion, absorb their language, identify the risk they’re trying to avoid If you fail - then build a proposal around removing that risk. Not features, clay tables and benefits. Upside vs downside in plain English.
Your job is to remove downside and make sure they still win if you fail - not build rapport and be their friend.
We’ve closed $70K upfront engagement letters without saying a single “salesy” word. Because the pitch isn’t even a pitch. It’s a boardroom level conversation where we come in as an advisory firm, dress sharp, speak confidently with no Ummms and Ahhhs - We don't get treated like a lead gen vendor.
We show them what happens if they don’t work with us, and if they do.. what the worst case scenario is and how they still win if we lose via milestones and benchmarks anchored to what leadership wants within that quarter.
I taught you how to rethink your positioning, charge more and promise less - now you need to know how to execute on the sales end.
Now you're going to get..
1. Our Risk Mitigation Method (RMM)
2. The exact industries that are wide open
3. Our engagement letter framework that commands $50K+ engagements with ease.
RT + comment "SALES" - I’ll send you the doc-course that breaks rewires your brain on how to charge more, promise less, anchor properly and mitigate risk.
And the Henosis Tiger was birthed. Spitting fire with every roar, it brought unity and life into the world beaming with intense and vibrant colors that overshone the ice-cold frost.
We present, the Henosis Tiger by Albert Madaula. #HenosisRoar 🐅
(Watch till the end).