Highlights from TelevisaUnivision’s upfront @ Pier 36
👠 @DonnaSpeciale’s pantsuit
🏈 Announced Spanish-language Super Bowl rights
🎶 @LuisFonsi performed
☕️ Iced cold brew
TelevisaUnivision has introduced a new streaming service while still reporting higher profits.
I spoke with the CEO of the world’s largest Spanish-language media company about his turnaround.
https://t.co/SCSYmPI7zv
As TelevisaUnvision releases stellar Q4 and FY22 financial results, Bloomberg's @Lucas_Shaw takes an inside look at the turnaround of the company and its mission to entertain the Spanish-speaking world
TelevisaUnivision, the leading Spanish-language broadcaster, has turned its business around the last couple years, in part by targeting younger viewers https://t.co/zXQ1y4NERs
TelevisaUnivision, the leading Spanish-language broadcaster, has turned its business around the last couple years, in part by targeting younger viewers https://t.co/zXQ1y4NERs
@TelevisaUnivision's @DonnaSpeciale joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. https://t.co/u9rSCCgxTX
BREAKING | TelevisaUnivision has completed its upfront negotiations. The company secured double-digit volume growth for the best upfront outcome in seven years. https://t.co/qqKJKnHlMV
TelevisaUnivision will offer VideoAmp as a Nielsen currency alternative as part of a broader deal that will also mean using the firm's tools for planning, targeting and cross-planning measurement. https://t.co/U8vhGV0OLC
And now with Donna Speciale President of U.S. Advertising Sales and Marketing @ TelevisaUnivision —
“The single biggest resource for Hispanics in the U.S.”
Donna Speciale on new streaming service Vix: “There was a niche and opportunity for in -language, in-culture content.” On advertisers: “There are 1500 advertisers in English, but only 500 in Spanish. That’s a massive opportunity to reach what is now 20% of U.S. population.”