ANNOUNCEMENT : DealFuel Acquired Closify 🤝
Full Circle.
Years ago, before DealFuel had a logo, a landing page, or a single placement… it was just an idea in my head.
Back then, I was still a salesperson.
I remember coming across Closify for the first time when @alexheiden ran it.
Most people, when they see someone building in the same space as them, feel threatened. I didn’t. I felt validated.
Seeing Closify win gave me confirmation that the problem was real.
That recruitment in the online sales world was broken.
That companies needed better talent. That reps needed better opportunities. It proved the market existed.
It didn’t discourage me one bit, It inspired me to take an idea in my head, to a notebook of schemes and eventually into 800+ successful placements in 15 months.
Every time I watched their momentum build, every time I saw them carving out space in the industry, I walked away thinking
“This works. And I can build it differently. I can build it stronger.”
I always believed DealFuel wasn’t just another recruitment company.
We weren’t trying to participate in the space. We were building the missing piece.
The friction, the standards, the vetting, the A-player ecosystem.
The infrastructure that would turn recruitment from a transaction into a movement.
To put this into perspective last month DealFuel staffed a record number of placements and we saw reps surpass over $10M in comms earned collectively.
Just last month we had a sales rep make over $100,000 in a single month. He collected near $1M for the client who paid us for the hire.
We see entire 7-8 figure organisations that are exclusively staffed by us.
I met with a client in London before Christmas who did $12M in 2025. Full company staffed from us.
We are consolidating the market. We are raising the standard.
We are building the undisputed champion in online sales recruitment.
Fast forward to today.
DealFuel has officially finalized the acquisition of Closify with @Lukealexxander .
The same company that once validated the dream… is now part of the mission.
This is our second acquisition in six months.
We’re not diversifying. We’re doubling down.
Recruitment is not a side lane for me, it’s the arena.
There’s something powerful about this moment.
Not because of the acquisition itself, but because of what it represents.
It represents the long game. It represents belief before proof. It represents doing something different. Zigging when everyone zags.
Closify helped shape the space. DealFuel is here to define its future.
To everyone who’s been watching my journey since the early days when this was just cold calls, vision, and delusional optimism understand this:
I’ve only just started. My ascension in last 3 years from just a sales rep to where I am is unique.
But the next step up to $100M recruitment giant will be better.
Brick by brick. Relentlessly. Unapologetically.
The takeover continues.
Been pleasure getting this deal done with @Lukealexxander and wish him nothing but success with his future endeavours.
Media buying nerds say “paid traffic”
NOT paid media NOT paid ads, NO
MFer I’m trafficking clicks through and round your site, siphoning traffic from around the internet to YOUR SITE, traffic that’s psychologically and algorithmically pre-suaded to get SHANKED on your 10k coaching program via Affirm
imagine hiring a media buyer who takes ad networks' advice at face value..
monkey see, monkey do 🐒🤡
i've profitably scaled campaigns to 350k+/day ad spend with 6 ads. that alone proves high volume ain't the ONLY way
meta pushes high volume creative testing & creative fatigue to get you to spend more
similar to how google's ads course promotes broad match keywords... so you bid on irrelevant terms and waste your monies
once you take the red pill there's no going back
law #6: “If you take a magician’s word at face value, their illusion will soon become your delusion”
On pace for $5MM+ cash collected from $550k in ad spend for a paid 5 day challenge
context:
-ticket prices: $97 for GA, $297 for VIP
-main offer price: $32k
-CTA on challenge is to apply and pay $3k application fee
-Sales team collects the rest of the money, or refunds application fee if client is not good fit (rare)
The $550k ad spend we used to sell challenge tickets over the 6 weeks leading up to the challenge start date
budget split 50/50 between webinars vs direct to cart
direct to cart had better CPA than webinars and even held $40k+/day ad spend towards the end
curious to see which brings in more high ticket buyers
Results:
$1.7MM cash collected during the week of challenge
Projecting to collect another $3-4MM+ cash over the next the 14 days easily
previously we done $3.5MM cash collected from $350k spend. so with 200k more spend i think will hit 5m cash collected