A reverse logo isn't always just the primary logo changed to white. White forms on dark backgrounds can appear heavier or thicker: irradiation effect.
A slight inward offset compensates for that, creating an optically corrected reverse version that better matches the original.
Sennvira is a brokerage and consultancy agency connecting services that drive innovation, growth, and adaptation to businesses and companies wanting to expand into the digital world. The brand's personality is minimalist, elegant, and with a touch of futurism.
#amus#branding
This logo suite was so much fun (and made us hungry for some reason).
The suite is basically a collection of different versions of the logo that can be used in a variety of contexts.
Definitely a nice addition to the toolbox.
#design#branding#logo#smallbusiness#madebyamus
Always a good idea to keep human scales nearby for reference (and any other elements that may interact with a design). Hereβs a custom wall graphic being installed at the moment, swipe right to see it. Dimensional sign in the middle of the wall still in fabrication.
#madebyamus
Come tour the galaxy with us.
Our Visions of the Future posters, envisioning cosmic vacations from Mars to Trappist-1e, are free to download: https://t.co/ukstU4ZQCb