Madison Watson

University of South Carolina, Fashion Merchandising Major, RETL 369-002, Fall 2024. I love to travel!

[Madison Watson @MadisonWatson09]

This post caters to my interviewee's buying persona because she values high quality and uniquely designed jewelry and Dior has provided this for her.

[Dior @Dior]

An audacious ode to Monsieur Dior's adoration for flowers, the new #DiorJoaillerie La Rose collection by Victoire de Castellane is effortlessly reinterpreted through the expert #DiorSavoirFaire of the Ateliers.

[Madison Watson @MadisonWatson09]

@RetailPro369 Hashtags can help brands foster a community and can be used to track the conversations circulating around a brand!

[Madison Watson @MadisonWatson09]

@BrandonR_14 @RetailPro369 I agree! Actionable Insights is the primary goal.

[Madison Watson @MadisonWatson09]

@GabrielCAtienza @RetailPro369 I completely agree!

[Madison Watson @MadisonWatson09]

@RetailPro369 Partnering with influencers who align with your brand's values is key in 2024. Dior's use of #DiorAmbassador shows how influencer marketing can boost reach and connect beyond your followers. #SocialMediaMarketing

[Madison Watson @MadisonWatson09]

@RetailPro369 Companies, such as Walmart, have created virtual try on features in the stores mobile apps to allow customers to try on makeup, clothing, etc. without even leaving the house. This technology has expanded the industry and provided a more immersive experience.

[Mariah Clark @mariahjclark]

Levi's Jeans is the perfect example of this! For decades, Levi's has strived to empower consumers. An example of this was during WWII when Levi's employed women to fill roles traditionally held by men. What other strategies do business today use to keep customers engaged?

[Jess Vo @Jessthyvo]

By knowing your audience, you will be able to create messages that will resonate to build customer loyalty. Nike excels at using psychographic segmentation to speak directly to the motivations of athletic consumers (weekend-runner, style-shopper, aspirer)
https://t.co/e9FK8N29E9

[Madison Watson @MadisonWatson09]

@Jessthyvo I completely agree, Nike is a great example of a brand that uses its values to appeal to its target audience. Nike also uses celebrities and famous athletes with a following to promote their brand and appeal to consumers.

[Madison Watson @MadisonWatson09]

@mariahjclark I love this post this is a great example of how brands empower consumers. Other strategies that businesses use to keep customers engaged is loyalty programs for brands that host fun events and incentives for purchasing their products.

[Madison Watson @MadisonWatson09]

@RetailPro369 Sephora is a company that has a successful IMC process. Sephora's products align with their target markets values, such as sustainable makeup and skin. In the last couple years, Sephora has exponentially expanded their sustainable, cruelty, vegan product portfolio.

[Madison Watson @MadisonWatson09]

@RetailPro369 Psychology and retail work hand in hand! In order to be a successful buyer it is important to understand how consumers operate on a psychological level. When is a time you have experienced this in real life and what was the scenario?

[Madison Watson @MadisonWatson09]

One brand that I have been loyal to my entire life is Patagonia- primarily because of their mission and dedication to producing sustainable fashion while giving back to the earth. What people care about outside of fashion play a huge part in developing brand loyalty!

[Madison Watson @MadisonWatson09]

@teiaperez04 Starbucks is a brand that I am loyal to and I agree they are such a consistent brand. Throughout lecture 2 I have learned the importance of consumer loyalty for brands in order to succeed.

[Madison Watson @MadisonWatson09]

@GraceMcDon76237 I completely agree! IMC is a consistent brand who has consistently created great brand equity! Their consistency has created brand loyalty.

[Grace McDonnell @GraceMcDon76237]

Brand equity is crucial for a brand that wants to be successful and have a good brand image. IMC plays a major role in developing brand equity/identity by creating a well-known brand through a consistent message and unified image which creates a positive impact on the consumer.

[Madison Watson @MadisonWatson09]

@GraceMcDon76237 I completely agree! IMC is a consistent brand who has consistently created great brand equity! Their consistency has created brand loyalty.

[Madison Watson @MadisonWatson09]

@teiaperez04 Starbucks is a brand that I am loyal to and I agree they are such a consistent brand. Throughout lecture 2 I have learned the importance of consumer loyalty for brands in order to succeed.

[Madison Watson @MadisonWatson09]

One brand that I have been loyal to my entire life is Patagonia- primarily because of their mission and dedication to producing sustainable fashion while giving back to the earth. What people care about outside of fashion play a huge part in developing brand loyalty!

[Madison Watson @MadisonWatson09]

@RetailPro369 The most impactful lesson I learned from IMC is how crucial marketing is to the product life cycle. Effective marketing strategies can greatly enhance and extend a product's life cycle, demonstrating the importance of a well-crafted marketing approach.