Jess Vo

Business & Fashion Enthusiast | UofSC Supply Chain Major, Retailing Minor
RETL 369 - 003, Fall 2024
"When in doubt, overdress."

[Jess Vo @Jessthyvo]

The post resonates with Anna Doan's buyer personality by emphasizing luxury and class, reflecting her preference for high-quality, upscale products. The "controlled look" mentioned aligns with Anna's openness to new ideas while also showcasing her traditional side.

[VOGUE India @VOGUEIndia]

#Exclusive: #SonamKapoor attends the Dior show at Paris Fashion Week wearing a black number from their Cruise 2025 collection. Kapoor was seen sporting barely-there makeup with flushed cheeks and soft brown tones bringing attention to her eyes. “So, it's a controlled look, which makes it very modern, but at the same time there is a touch of tradition,” says Namrata Soni, hair and makeup artist.
Tap to see: https://t.co/Rhn2zJSbXD

#ParisFashionWeek #PFW #VogueFashion

[Jess Vo @Jessthyvo]

It can also be made more visible by using relevant hashtags. User-generated content can be tracked with branded and unique hashtags to build community engagement.
Transform data into actionable insights and let your business thrive!
#SocialListening #Nike
@RetailPro369

[Jess Vo @Jessthyvo]

🚀 Harnessing Social Listening for Retail Success! 🛍️
Every retail business has to interact with its audience, For instance, Nike effectively monitored discussions around sustainability and launched eco-friendly products, aligning with consumer preferences.https://t.co/LumRThVijo

[Jess Vo @Jessthyvo]

Deeply relate to this! My impulsive shopping decisions usually come as a result of marketing emails.

[Teia Perez @teiaperez04]

According to Forbes, 50% of people said they buy from a marketing email at least once a lot. Brands can boost awareness and customer engagement without having to lift a finger. How many times have you bought something from an email?

[Jess Vo @Jessthyvo]

@teiaperez04 Couln't agree more. I usually make impulsive decisions just because brands send emails informing about their sale.

[Jess Vo @Jessthyvo]

@RoryParis514 @RetailPro369 I have always love shopping at Zara but not so much online because it is quite hard to navigate and know what looks good on me. With this new feature, that would be so much more convenient!

[Jess Vo @Jessthyvo]

This is such a great tactic to attract consumers from Zara!

[Rory Paris @RoryParis514]

Based on the lectures we discussed, AI is playing a tremendous role in the way that consumers purchase their goods. For example in todays retail industry, Zara is offering interactive mirrors that use AI to detect what clothing a customer may be interested in.@RetailPro369

[Jess Vo @Jessthyvo]

Retailers should experiment with content strategies that foster engagement first, leading to long-term growth and sales. https://t.co/Gu5jKeBuRu
@RetailPro369

[Jess Vo @Jessthyvo]

Social media marketing is about more than driving sales-it's building a genuine connection with your audience. And Chipotle knows this well: on TikTok, their #LidFlipChallenge was a fun, on-brand engagement of users that went viral without pushing a direct sale. The result?

[Jess Vo @Jessthyvo]

Gained brand loyalty&massive engagement to prove the power of entertainment and interaction on the social platform. The secret to social media marketing is all about the value created for one's audience through the content it creates: whether it educates, entertains, or connects.

[Jess Vo @Jessthyvo]

Getting coffee for your loved ones is a small, yet powerful gesture that says, "I see you, and I care." Incredible marketing! A cup of coffee can say "I love you" without words. Starbucks delivers value with care so customers feel understood and appreciated.
@RetailPro369

[Starbucks @Starbucks]

What's said: "I got you coffee."

What's heard: "I love you."

[Jess Vo @Jessthyvo]

Amazon uses keywords like "best lightweight laptops for college students" or "affordable gaming laptops under $1,000." That way, they can dominate search results, target very specific customer needs, drive more traffic, and convert passive browsers into buyers.
@RetailPro369

[Jess Vo @Jessthyvo]

🚀Want to Drive More Sales? Try This Simple SEO Hack!
Try using long-tail keywords on websites, instead of using general keywords such as "sneakers", use keywords like "best running shoes for flat feet". The difference is huge. Focus on what your customers search.#SEO #RetailTips

[Jess Vo @Jessthyvo]

Check this out for Under Armour's new strategy implementation!

[Max Auckenthaler @MaxAuckenthaler]

Under Armour just announced a major shift in its strategy, doubling expected restructuring costs to $140-160M as it closes a key distribution facility and lays off more employees.

Do you know how they accomplish this?

@RetailPro369 #UnderArmour

[Jess Vo @Jessthyvo]

@MaxAuckenthaler I did not know that Under Armour was implementing this new strategy. This shift would not only benefit the company, but also consumers.

[Jess Vo @Jessthyvo]

As a consumer, it is delightful so see that brands like SKIMS are promoting body positivity and inclusivity.

[Angela Russo @AngelaRusso369]

SKIMS have run advertisements that include people of all ethnicities, races, shapes, sizes, and even disabilities. They truly are a brand that stand on bringing women together and creating a community amongst their buyers. @RetailPro369

[Jess Vo @Jessthyvo]

@AngelaRusso369 @RetailPro369 Skims is doing a great job of promoting body positivity.

[Jess Vo @Jessthyvo]

Why consumers are more likely to purchase from certain brands then others. Check out the "Golden Circle".

[MadelynSteinberg @MaddieSteinber]

Consumers do not buy what you do, they buy why you do it. Brands that showcase their purpose and motivation are more likely to have strong connections with their consumers. I certainly lean more towards brands whose values correspond with my own. #StartwithWhy

[Jess Vo @Jessthyvo]

@MaddieSteinber Interesting take! A great example is that when buying technology, I always lean towards Apple as they did a great job at following the Golden Circle.

[Jess Vo @Jessthyvo]

By knowing your audience, you will be able to create messages that will resonate to build customer loyalty. Nike excels at using psychographic segmentation to speak directly to the motivations of athletic consumers (weekend-runner, style-shopper, aspirer)
https://t.co/e9FK8N29E9

[Jess Vo @Jessthyvo]

@RetailPro369
In the retail world today, effective communication with target audiences is crucial. The very first steps in the IMC planning process involve the need to understand the target market through effective segmentation such as demographic, psychographic, or geographic.