Mariah Clark

UofSC 2025 ˚⋆𐙚｡⋆𖦹.✧˚
Languange, Literaute, and Culture Major (Spanish)
RETL 369-003 Fall 2024
"You can do anything you want. You are bound by nothing."

[Mariah Clark @mariahjclark]

@RetailPro369

[Mariah Clark @mariahjclark]

⚡️This Week's Key Takeaway: Understanding the Metaverse
This week I decided to switch things up and create a short video explaining how the Metaverse works and some of its benefits!

[Mariah Clark @mariahjclark]

🚀Real Life Examples:
Brands like Gucci are already diving head first into the Metaverse! With Gucci's virtual garden in the game Roblox, users can buy digital-only items for their avatars.

[Mariah Clark @mariahjclark]

📌More great insight on the importance of VALUE over WHAT the product actually is

[Mariah Clark @mariahjclark]

@JoelleElliott4 Very true! I definitely agree with this.

[Mariah Clark @mariahjclark]

📌Insight on the importance of WHY?

[Mariah Clark @mariahjclark]

@JoelleElliott4 @RetailPro369 This was one of the most insightful things I learned during this lecture! It's not about WHAT you sell but WHY you sell it

[Mariah Clark @mariahjclark]

📌Great post! Learned something new

[Angela Russo @AngelaRusso369]

Has anyone seen the recent videos of influencers and celebrities at the Alo Gym?! These videos have surfaced throughout Tik Tok of a gym located in California that the athletic brand Alo runs.

[Mariah Clark @mariahjclark]

@AngelaRusso369 I hadn't heard of this before but am curious to know more!

[Mariah Clark @mariahjclark]

📌Great post on how brands effectively create a strong community that bolsters customer engagement and loyalty

[Angela Russo @AngelaRusso369]

SKIMS have run advertisements that include people of all ethnicities, races, shapes, sizes, and even disabilities. They truly are a brand that stand on bringing women together and creating a community amongst their buyers. @RetailPro369

[Mariah Clark @mariahjclark]

@AngelaRusso369 @RetailPro369 SKIMS is one of the few brands that I have seen that truly markets to people of all different shapes and sizes!

[Mariah Clark @mariahjclark]

Another great example of a brand that effectively uses IMC strategies!

[Le Nhat Minh @LeNhatMinh369]

An example of a master of this strategy is Nike. By using psychographic segmentation to reach diverse groups, from elite athletes to everyday fitness enthusiasts, through tailored storytelling and community-building efforts, Nike is able to connect with a wide range of customers.

[Mariah Clark @mariahjclark]

@LeNhatMinh369 Nike is another great example of a company that effectively uses IMC strategies. Growing up, I always wanted Nike gear to train in rather than any other brand.

[Mariah Clark @mariahjclark]

Great example of a brand that effectively uses digital marketing!

[Le Nhat Minh @LeNhatMinh369]

Take the recent example of Scrub Daddy. Instead of sticking to traditional marketing, they embraced community-building by involving customers in funny and educational memes about the products on YouTube, showing why their products are better than their competitions.

[Mariah Clark @mariahjclark]

@LeNhatMinh369 I think Scrub Daddy was the perfect example to use! They are always pushing the boundaries on their social media in order to connect with and engage with audiences.

[Mariah Clark @mariahjclark]

@RetailPro369

[Mariah Clark @mariahjclark]

💡The Power of IMC Planning:
Here are some key takeaways from this weeks lecture! It is crucial to understand that in today's fast-paced retail environment, an effective IMC strategy can make all the difference! Let's take a look at one of my favorite retailers, Target 👀

[Mariah Clark @mariahjclark]

💭Final thoughts:
By implementing these IMC strategies, Target has successfully enhanced its brand equity and fostered strong customer loyalty. What other retailers do you think leverage IMC strategies effectively? #IMC #Brandstrategy