"I think we’re going to be talking a lot about creativity, leading to growth for brands, and then, AI, of course."
@maggiejca, Chief Creative Officer & Partner at @GSP, sits down with Laura Diorio to discuss what to expect at @Cannes_Lions this year. Plus, hear the inside scoop about the iconic Super Bowl ad with @Seal and @MountainDew.
📺 Watch full interview here: https://t.co/SMsx2QLOvd
➡️ Follow @NYSE & Download NYSE TV App for more #FloorTalk
LIVE on NYSE TV 🎙️ Tune in for the latest earnings reports, CCO of @GSP on ad impact at #SuperBowlLIX, @EYnews' blockchain goals for 2025 and more! https://t.co/rYh2CRoiBa
Meet the Chief Creative Officer behind Goodby, Silverstein & Partners, creating experiences that reach millions. @maggiejca joins #TakingStock with @trinitychavez to highlight the latest trends in advertising and more. @GSP
“The best big ideas have a strong brand platform, like Doritos for the Bold. It’s a clear filter for the work. Essentially, if the work isn’t bold….we don’t do it,” @maggiejca#canneslions2024@Omnicom
“When clients are transparent with their agency partners about the business problem they’re trying to solve, it keeps everyone focused and pushing in the same direction,” @maggiejca#CannesLions2024
“When @theestallion signed with RocNation, they knew she loved Cheetos, so they presented her with a silver platter of Cheetos at the signing. She picked the brand, the brand didn’t pick her. Fans feel it when a brand is authentic & part of who you are,” @maggiejca#canneslions