Mike Smutka™

DTC + 🤏 of UW 🏈 + 🔥 golf takes

Views/opinions are my own (but are often regurgitated from a TikTok I watched)

Won ihop pancake eating contest (14)☝

[Mike Smutka™ @magicmikeeey]

@thereallorilove Its like having a mom who you know is conventionally attractive, but you yourself will never be attracted to her (and then the same feeling is shared across 5 million other men)

[Mike Smutka™ @magicmikeeey]

@jonoringer There is the whole built on the back of fraudulent advertising part that was conveniently dismissed 🤔 calling it out now: this article will end in more attention than they wanted (whether they know it yet or not)

[Mike Smutka™ @magicmikeeey]

@Peter_Quadrel AI

[Mike Smutka™ @magicmikeeey]

@stoolpresidente I need urgent advice. I'm 3 bites into a Bucks Coal Fired pizza and so far I love, feels like a 9.2, but I'm hearing it's a 8.1. Stick with it and finish the pizza? Or am I stupid?

[Mike Smutka™ @magicmikeeey]

@binghott understanding that META is optimizing for the success of the campaign, not the singular creative.

...and understanding your business metrics and model (but getting better thanks to software and AI)

[Mike Smutka™ @magicmikeeey]

@andrewjfaris Add creative frameworks over time that you're lacking in these 1st phases. Keep adding budget on your primary campaign(s) and keep adding quality,diversified creative. Learn what works and quadruple down in different ways. You'll be spending $20k/day within 90 days (if you want)

[Mike Smutka™ @magicmikeeey]

@andrewjfaris 1 CBO, start w/ 1 adset for the organic style content, 1 adset for the static ads, run it lowest cost. Dupe the CBO after it has 100+ purchase events, put a cost cap or bid cap on it. Adjust til you find your sweet spot. Let them run side by side until one gains dominance.

[Mike Smutka™ @magicmikeeey]

@MrPitbull07 Blind reply: $14

[Mike Smutka™ @magicmikeeey]

@thedennis highest paid period on your *team

...i fixed it

[Mike Smutka™ @magicmikeeey]

@TobyWalleruk Brick

[Mike Smutka™ @magicmikeeey]

@binghott ...and ironically, the analogy holds true that being a .300+ hitter makes you an all-star (but you can strike out a lot if you hit 50 dingers a year)

[Mike Smutka™ @magicmikeeey]

@binghott In a competitive environment (surrounded by a lot of other creatives that it has to compete against) I define it as 10k+ of spend within 90 days. But I operate off of the baseball system

Single = 10k in 90 days
Double =25k in 90 days
Triple = 50k in 90 days
HR = 100k+ in 90 days

[Mike Smutka™ @magicmikeeey]

@codyplof @TaylorHoliday Unpopular Opinion Alert🚨Heads of Growth are the “doers”. CEOs are the “do-nothingers”, but they each have very different mindsets about how they look at the business, and in my experience, both can be valuable to the mission

PS-titles are stupid if everyone knows whos in charge

[Mike Smutka™ @magicmikeeey]

@FedotOff90 SWIPE

[Mike Smutka™ @magicmikeeey]

@andrewjfaris But I’m starting to play around with the idea of an inverted testing strategy, where creatives duke it out in a limited bid environment and scale in a lowest cost environment. I just can’t ignore the numbers, but it’s still early

[Mike Smutka™ @magicmikeeey]

@andrewjfaris There are so many factors that I wouldn’t call that gospel by any means. And there is a scenario where that will cost campaign is stealing from the bid cap…so who knows really

[Mike Smutka™ @magicmikeeey]

@rlacey23 @PeteNakos @on3 If you wanna be a pro, you no longer play the kiddie rules. There are consequences. Trust me, he’ll be fine