we launched 72 days ago
💵 MRR: $1,175
👀 1,025,117 Reddit views
🔍 3,239 search clicks
👥 109 total paid users
📧 803 email subscribers
💰$4,225 total sales volume
what i did on REDDIT👇
(just copy me)
_ _ _
1/ redditors HATE advertising
that’s the 1st thing you need to understand.
you can’t “promote” there, you have to share real stuff you learned yourself...
simply because people won't listen to (and upvote) any other form of content.
the only way to win is to talk like a builder, not a guy who tries to sell something.
- - -
DO: “here’s what i tried, here’s what worked, here’s what failed.”
DO: "I made $... in X time (What I learned)"
DO: "Yesterday I got my 1st customer. Today I (new update)"
DO: "My SaaS hit $... in X time. Here's what I do if I were to start again"
DON'T: "Launching my SaaS!"
DON'T: "Excited to announce ..."
DON'T: "Anyone used (your app)?"
DON'T: "Roast my saas landing page"
- - -
i read one of the best pieces of advice on reddit marketing from @marclou right before i started doing any of this:
<< Your title needs to be very sharp. I used this formula all the time and it works well: “I made a site to [benefit for user]”. >>
source: https://t.co/xiG4Ifj3Id
that worked WONDERS for me, and not just on reddit! also on LinkedIn, ProductHunt forums, X, and basically everywhere else.
show that you're not a robot,
just a human trying to make it,
all while helping others with their saas.
people, especially on reddit, love honesty more than anything else.
when they feel you’re just another salesman, you’re done. but when you show you’re in the trenches too, they listen and relate.
after all, that's what makes them upvote
2/ post stories, not links
never drop your site's link high in the post. you’ll get hated and buried in downvotes
instead, just mention your product naturally in your story. IF you really need to add a link, do it at the end.
good example: "we built shipper after getting annoyed with how slow AI builders are"
if people care, they’ll google it. reddit users are insanely good at finding things on their own.
the result: zero downvotes, tons of curiosity, and real traffic that converts.
3/ numbers > promises
if you’re early-stage, don’t hide your numbers. they make your story feel real.
share your MRR, web visitors, mistakes, refunds, churn rate and whatever else it true.
the more transparent you are, the more people trust you.
trust on reddit = impressions > upvotes > more visits to your website > potential new customers.
so many times ppl have commented saying they don't believe me unless i share a screenshot
one guy said he wanted to see bank statement screenshot right next to my stripe account (you have to skip those comms lol)
... and that's great validation! the fact that people don't believe you're making money when you actually are :)
4/ write as if you're texting a friend
every sub has its own tone.
BUT, generally if you make your post sound like a blog post you’ll INSTANTLY get downvoted
(if not removed or banned)
so just write as if you were talking to a friend over coffee or via iMessage asking if they want to go out later
- short sentences
- sometimes lowercase
- self-aware
- a bit messy
- definitely not AI
that’s what makes it feel human.
5/ don't post & close the tab
reply fast to comments. engage.
reddit’s algorithm rewards active threads, so if your post starts getting replies, double down right away.
it's not just reddit's algo, but people's as well. they love when you care for them and reply quickly with further insights or As to their Qs
pro tip - don't spend time replying to bots or people who try to karma-farm commenting "Thank you for sharing!" and "Great insights!"
nothing wrong with replying, but it just won't help the algo nor your CVR. your time is better spent elsewhere
6/ infinite cycle
there's NO such thing as momentum.
you can go super viral today, fade with tomorrow's post and come back in 2 days with just ~5 people remembering you from your first viral post
they only remember you when you start spamming the same stories and putting your product's name in front of their eyes all over again
don't be afraid to post a lot because you can't always predict what's going to go viral
and if you don't go viral, A/B test.
what's the worst that can happen? 13 impressions and negative upvotes.
great, nobody saw it - you can tweak that post and give it another shot at going viral until you find the winning recipe/formula.
then, rinse and repeat.
7/ what failed for me
- posts made 100% by AI
- links to my website early on
- links to 𝕏. redditors hate 𝕏 for some reason
- over-explaining the product (too pitchy)
- replying to non-constructive hate. some people are just too set on hating and there's no point in trying to show them your thinking, so just skip those comms
#buildinpublic
@ivanabadx@DudespostingWs whaaaaaat. this is creating a lot of possibilities. imagine creating a beautiful image with ai and everyone is starting to share it 🧐
week 4 of building convo (meeting AI tool):
📊 500 users, macOS only
📈 tiktok starting to drive traffic
📉 activation needs work
our realisation: pain-focused content got 10x more engagement than product demos.
people don't care about features, they care about their problem
we've all been in this meeting.
you're discussing the product launch. timelines. competitors. budget. everyone's talking fast.
then someone asks a question and you realize you forgot half of what was just said.
this is what real-time help looks like.
watch how it works.