maho

IU
Multimedia Storytelling
Master's in Digital Media

[maho @maholiciouss]

@mandy_mclaren @iushorizon @IUSoutheast @maksl We were so lucky and grateful to have you @iushorizon !! You’re amazing!!

[maho @maholiciouss]

Chap 10
"We know that no one ever seizes power with the intention of relinquishing it." - George Orwell

https://t.co/Fo9zZyStaO

[maho @maholiciouss]

#iussocialmedia #thecontentcode
@IUSoutheast @amberherndon

here are 10 takes aways
Chap 1. Power of social sharing
"The real power only comes to those who can create content that connects, engages, and moves through the network through social sharing"

https://t.co/NyBfkLxxdv

[maho @maholiciouss]

Chap 9.
"Sincererity - if you can fake that, you've got it made" - George Burns

It is about building a “relationship” with the customers.

https://t.co/Ga3j6EzLGT

[maho @maholiciouss]

Chap 8.
"Without promotion, something terrible happens... nothing!" - P.T. Barnum

And social media is the key to successful marketing.

https://t.co/VM4MckgP3B

[maho @maholiciouss]

Chap 7.
"When people believe that what you believe is what they believe, they turn you into a belief." - Micheal Bassey Johnson

https://t.co/N3NFU9aan2

[maho @maholiciouss]

Chap 6.
Three types of influencers;
- The celebrity
- The Niche influencer
- True advocates
Know your community.

https://t.co/6RswIDHbcD

[maho @maholiciouss]

Chap 5.
"Today, artists get record deals because they have fans- not the other way around!" - Taylor Swift It is not an exaggeration that a Japanese says the customers are as gods.

https://t.co/51zpcMgem4

[maho @maholiciouss]

Chap 4
"Aim for conversation, not controversy." Inspire the customers to start talking about your product, instead of stirring their negative emotions.

https://t.co/3r5Dem7psZ

[maho @maholiciouss]

Chap. 3
"If an infographic is published and no one shares it, did it even exist?" - Brian Solis

https://t.co/bvfJjoJw5F

[maho @maholiciouss]

Chap. 2
"promoting the emotional benefit, rather than financial benefit." through the usage of hygiene, hub and/or hero content.

https://t.co/jknaMhNGkV

[Garland Noel @gdude1220]

@redbullracing @OfficialWRC Sebastien Ogier wins WRC Monte Carlo Season Opener, edging out last year's champ for 50th career win. #RedBull #WRC #SebastienOgier #ThierryNeuville #montecarlo #50thwin https://t.co/KJDB9DGlx8

[Skyler Switzer @_skylerswitzer]

Hi all! Here is a project I worked on for one of my journalism college courses this week! Enjoy :)
@redbull

[jamkrueg @jamkrueg]

“It burned like hell, but it was the best rhythm I could’ve hoped for.”—
Thomas Van Tonder @thomas_ocr, an obstacle course athlete sponsored by @redbull broke the world record for fastest 50 meter vertical rope climb in 2020. 🇿🇦
#RedBull #WorldRecord #SouthAfrica

[maho @maholiciouss]

In his latest project, Freeski slopestyle star Jesper Tjäder @JesperTjader portraits a dream that he had of waking up in a Japanese game show in a frozen underground cave! @redbull

All articles, quotations & visual assets:
Redbull Content Pool

IU
Master's in Digital Media