How can you transfer customer empathy to your organization? In order to deliver value you need to have empathy for your stakeholders and understand where they are coming from. #thePinBallGame#SDGC2018#serviceDesign#DesignToDeliver
“Great designers don’t fall in love with their solution. Great designers fall in love with the problem.” - Always worth remembering https://t.co/5TuPoqGGFY
This is essentiel to any design proces: “With a clearly defined problem rooted in a user’s purpose, you know the direction you want to go, you can see what’s in front of you.”
https://t.co/Os4WdUaePW #ProductDesign#UXDesign#UserResearch
Design changes are two-faced - 1) Companies: "We actually made a huge change, have a look at our big improvement." 2) Users: "Shit, they changed things again now I have to learn something new." @jmspool https://t.co/mkmYZ7UReg
The key to user interviews is RELAX. You're talking to a person therefore have a conversation and stop doing an interview "Stop doing user interviews. Start having conversations.” by @nicolarushton https://t.co/KjOY4uYWqG
“First identify the problem, then work on the solution.” This UX canvas makes you remember important elements moving forward with a solution https://t.co/fhI3hVLkhK