Manoj

Quality Analyst by Profession @Yubi_fin | SDET | Personal Finance Enthusiast | Explorer in Indian Stock Market and Trading | Investments

[Manoj @manojv08]

@TradeLikeBerlin Berlin this time on September looks like both gold and gold mini shares same expiry date as 25 sept.

[Manoj @manojv08]

@SriniVega Read this sir.. this explains clearly on your question

[MacroMatrix @MacroMatrix1]

Looking at the tender for Thaimaman Thanga Mothiram Thittam. Joyalukkas quoted only 1 Paisa per unit for operational works.

How this is possible? When second highest bidder is ₹410 per unit

Financial & Operational Loss Breakdown for Joyalukkas 👇

Estimated Cost Structure per Ring (1-gram 22K Gold Ring)

Overhead Cost estimate
1. Making charge &
Artisanship. ₹250-₹350

2. BIS hallmarking fee. ₹53

3. Tamper-Evident ₹20-₹35
Packaging
(Blister card with
TN Govt logo & CM portrait)

4. Logistics & Delivery
(Secure transit to ~1,500+
PHCs/Hospitals state-wide. ₹30-₹50

5. Transit insurance. ₹10-₹15

Total overhead cost per unit is ₹400 -₹500.

Total Estimated Financial Impact for JoyAlukkas

1. Total Target Volume: 4,41,667 one-gram gold rings per year.
2. Direct Operational Loss per Ring: ~₹400 to ₹500.

Total loss = 441667 * 450 = 20Cr

How Joyalukkas Recovers This Loss (Business Model Strategy)?

1. Massive Scale Savings: Manufacturing 4.41 lakh identical 1-gram rings lowers the per-unit making cost down from standard retail rates (around ₹400) to an internal automated production cost of around ₹150–₹200 per unit.
(Economies of Scale: Because this is a massive bulk order of uniform 1-gram rings, the manufacturing process can be heavily automated and streamlined, significantly driving down the actual making costs per unit.)

2. Marketing & PR Offset: Spending ₹15–₹20 crore in absorbed costs serves as a strategic marketing investment. Obtaining state-wide presence in every government healthcare facility across Tamil Nadu delivers immense customer acquisition value that traditional advertising cannot match.

3. Gold Price Liquidity & Volume: Joyalukkas receives the baseline benchmark price for 441+ kilograms of 22K gold supplied to the government, retaining liquidity and scale advantage in bulk gold purchasing.

JoyAlukkas spending ₹35 to₹50 Cr in marketing strategy in Tamil Nadu.

Instead of spending ₹20 Crore on traditional television, newspaper, or billboard ads, Joyalukkas effectively routes that capital into fulfilling the state government contract.

Only thing public should be wary of CAG Auditing after year. Whether government giving the amount as per tender in final Audit.

It is brilliant strategy from Joy Alukkas under heavy competition industries.

[Manoj @manojv08]

@SriniVega I don't think the data is right sir.. check sarava stores 15k making charges for 1gm ring?? That's 100% VA charged.. impossible right? So something is not right. Post the complete data sir.. or it may have been cooked up

[Manoj @manojv08]

@Seraphinaf5 28

[Manoj @manojv08]

@Seraphinaf5 71

[Manoj @manojv08]

@sumanthraman Simple sir.. don't be corrupt and speak in a single stand point.. changing your stands every now and then will show the instability.

[Manoj @manojv08]

@Niftyhunter What is this Gymkhana fees which I'm curious about?? 😂

[Manoj @manojv08]

@ZerodhaVarsity Ofcourse who doesn't want to opt for it.. That's a great idea for Indian families and households..

[Manoj @manojv08]

@SriniVega Today is the same day..

[Manoj @manojv08]

@PRSundar64 People who sold today will be selling again on Feb 1.. so they don't need to worry sir

[Manoj @manojv08]

@sidharthsingh06 Looks like this screenshot is from @TradeLikeBerlin ..

[Manoj @manojv08]

@iamkrishradha This has been the case for the last one month. I've been trying for a long time to book appointments.

[Manoj @manojv08]

@Nithin0dha @Auragold_in seems to be a better option for me where we can buy and save as digital gold at live market price without any additional charges and withdraw them as gold bars and silver bars when needed..

And obviously when you try to sell there is a spread same as other platforms

[Manoj @manojv08]

@GopalDhamija This is insane. How are you predicting these sir?

[Manoj @manojv08]

@ZerodhaVarsity So which means India is by far the best.. on time budget announcements every year without delays..

[Manoj @manojv08]

@FI_InvestIndia Exactly 💯 this is gonna be the start of MIGA(Make India Great Again) moment😂

[Manoj @manojv08]

@PRSundar64 Same as last October sir.. fallen vix has to raise up which indicates big bears are going to come back ?? 😅

[Manoj @manojv08]

@PRSundar64 He meant in the perspective of corruption sir

[Manoj @manojv08]

@SriniVega Very very well said sir

[Manoj @manojv08]

@ZerodhaVarsity @grok can you translate this video in English or Tamil?