Manuj Somani

Writing tweets on marketing, content, growth, social media & beyond | Unpacking insider tips & industry trends
Building @SMMBriefs

[Manuj Somani @manujsomani]

5 Ultimate Unusual Simple Ways to Come Up with Content Ideas
With the "10 ideas in 10 minutes" exercise explained!
A thread🧵

[Manuj Somani @manujsomani]

@mikefutia bulk

[Manuj Somani @manujsomani]

@brillaas Meta

[Manuj Somani @manujsomani]

@ravihanda 114.4 for the same!

[Manuj Somani @manujsomani]

@mattmerrick16 Looks great!
Would love to try it out!

[Toby @TobyWalleruk]

Tired of wasting money while scaling your Meta ads?

You need a methodical scaling strategy.

I’ve created a blueprint that breaks down exactly how to scale efficiently and effectively on Meta Ads.

Want to grab it?

RT & Comment "Scale", and I’ll send it to you right away.

[Manuj Somani @manujsomani]

@heyblake Every social media pro I know is overwhelmed by scattered info, juggling 10 tabs for news, trends, and resources - building https://t.co/CLCCLPzBjh to fix it.

[Manuj Somani @manujsomani]

@thejustinwelsh One fades, the other compounds.

[Manuj Somani @manujsomani]

@codyplof Or may be playing defense?

[Manuj Somani @manujsomani]

What we’re watching isn’t just a business shift.

It’s a cultural takeover.

Shopping has become content. Content has become commerce.

And the U.S. companies are still trying to figure out what to put on the homepage.

[Manuj Somani @manujsomani]

It’s not just a price war—it’s a reality check.
Lifted the ban on TikTok and flooded Instagram with their videos. They’re not playing by the old rules.

They rewrote the game.

[Manuj Somani @manujsomani]

Chinese sellers don’t care about your curated grid.
They’re making content that’s messy, loud, and absurdly effective.

One viral video = 20,000 orders.
No ad budget. No agency. No board meeting.
Just hustle and pixels.

[Manuj Somani @manujsomani]

The big secret? They’re skipping the middlemen.
No retailers. No ad agencies. No influencers with discount codes.
Just straight to your phone—with videos that go crazy viral.
They’re not selling. They’re storytelling.

[Manuj Somani @manujsomani]

For decades, American brands ran the show.
Charge $80 for a T-shirt. Slap on a buzzword like “elevated basics.”
Profit.
Now?
Chinese sellers are pulling receipts in real-time.
“Here’s that same tee for $6. Same factory. No fluff. Ships tomorrow.” Boom. Price illusion shattered.

[Manuj Somani @manujsomani]

The U.S is getting cooked—and the chef doesn’t even speak English.

While the U.S. companies were busy building 100-slide decks on Brand purpose & Mission Statement, Chinese companies were like:
“Cool story. You know what?"

[Manuj Somani @manujsomani]

Here’s the Versace glasses you bought for $500 in $20.… and a TikTok that makes you buy it in 7 seconds.”

We didn’t see it coming.

[Manuj Somani @manujsomani]

@PrajwalTomar_ Link Please!