Maor The Wolf Benaim

Maor The Wolf Benaim, A Full Stack Media Buyer And Entrepreneur Has Spent 11 years relentlessly perfecting each and every campaign he touches.

[Maor The Wolf Benaim @maorbn]

@herrmanndigital So true.

[Maor The Wolf Benaim @maorbn]

8. CPMs hitting 2021 highs - Conversion rates are stuck in 2024.
9. TikTok Shop forcing thousands of sellers to move overnight to local 3PLs.

if there was ever a time to take a break, this might be it.

[Maor The Wolf Benaim @maorbn]

So far this has been 2026:
1. Amazon switching over from credit cards to funding from revenue.
2. Meta moving top spenders (for starters) to bank wires.

[Maor The Wolf Benaim @maorbn]

4. Tech stocks have been down 20%-80%.
5. Meta has outages around 4 weeks in total.
6. every major tool (Slack, Zoom, Canva) switching to "per-seat + usage-based"
7. Subscription Fatigue is at it's peak - consumers canceling an average of 3-4 recurring services

[Maor The Wolf Benaim @maorbn]

3. China suppliers raising costs of all US remote locations (alaska/hawaii) and in general - Shipping "Peak Season" surcharges starting in April instead of October.

[Maor The Wolf Benaim @maorbn]

@emretecom @eduardbeschea What happens then?

[Maor The Wolf Benaim @maorbn]

@rokhladnik @Meta If everyone doesn't move to invoicing this will be cancelled.

[Maor The Wolf Benaim @maorbn]

@whiskeyatx not intirely true... there were a few years when costs went down.

[Maor The Wolf Benaim @maorbn]

3. if it was that easy to go over the play store or app store policy and get away with it without getting banned, trust me, there would be a lot more companies with great ROI and results like APP.

[Maor The Wolf Benaim @maorbn]

I have spent tens of millions in ad spend on Applovin and Here's my 2 cents on the whole Applovin $APP SEC situation, as both a media buyer, a client as an investor in the company.

[Maor The Wolf Benaim @maorbn]

Applovin can't use that data even if it wanted to because companies keep it internally and use it for themselves.

[Maor The Wolf Benaim @maorbn]

2. platforms use other data all the time - your browser shares info, YouTube shares info and even when you just watch a video on Facebook or read a certain post on Facebook it's going to give you more of the same.

[Maor The Wolf Benaim @maorbn]

1. when you use campaigns like performance max or even on meta, the platform is going to use your current audience, even if you did not select it.

[Maor The Wolf Benaim @maorbn]

Does this mean they are "reverse engineering" meta's traffic or data?
Does this mean they are breaking any rule or policy ? ABSOLUTELY NOT:

[Maor The Wolf Benaim @maorbn]

2. I have also spent money on new brands that do not have any traffic to remarket or high volume on Meta and have gotten great results, so I know for a fact the platform works even without BOF traffic and has great, converting top-of-funnel traffic to bring to advertisers.

[Maor The Wolf Benaim @maorbn]

I also must say 2 more things:

1. It's not easy to remarket/use current data to get sales, and Applovin is doing an amazing job at that. Many of you tried to open a remarketing campaign and got higher CPAs than your normal campaigns.

[Maor The Wolf Benaim @maorbn]

3. after going into one of their games and playing it for a while, you will see your own ads.

[Maor The Wolf Benaim @maorbn]

1. that's why they want you to place their pixel on the whole funnel and website, and not just a purchase conversion event at the end.

2. that's why they wanted people who are driving a lot of traffic to be on-boarded first.

[Maor The Wolf Benaim @maorbn]

Is APP retargeting / remarketing / using data that's already on the site or coming from other places/ traffic sources? YES. there's no need to investigate: