Mar Barberá

Freelance Digital Strategist. ❤️ branding, the internet, real food & 🍷, 🚲. Before: @colangeloPR NYC, @buzzmn BCN, @gettyimages_es. @ESADE alumn

[Mar Barberá @marbarbera]

This thread and everything else @AjaSaysHello is saying regarding brands trying to be inclusive in their marketing efforts, but not being inclusive in their core values, is a lesson we all should learn.

[Mar Barberá @marbarbera]

“It reflects how many global brands perceive diversity and inclusion as a problem rather than an opportunity” - @KianBakhtiari 🎯

https://t.co/A7kOhhuUvh

[Mar Barberá @marbarbera]

@CocolaCoquette @akersley @DCMS Sí, qué locura! Conocemos gente que ha hecho la cola 😱 Y está impactando nuestros planes con amigos que viven "south of the queue" 🤦🏻‍♀️

[Mar Barberá @marbarbera]

“I want to feel comfortable recommending Amazon products to my community because it is so reliable, but I can’t do so until I know that they are treating their workers fairly.”

🙌🏽 Gen Z 🙌🏽

https://t.co/eRzJSb2al2

[Mar Barberá @marbarbera]

In a world of QRs and link-in-bios, this feels old school, smart and cost effective 💯. The idea of putting together product-related words that make people uncomfortable for optional impact is 👌🏼
https://t.co/FAN3OUw2Fh

[Mar Barberá @marbarbera]

As a @dovetale user, I'm excited to see where @Shopify can take the influencer platform!

[Shopify @Shopify]

commerce, meet community: @Dovetale is now a part of Shopify

with Dovetale, you can build a community of creators and brand ambassadors and activate them through affiliate offers, rewards and gifting, and much, much more

[Zing Tsjeng @misszing]

If you've been cheering on @PayGapApp going after companies and their empty IWD platitudes, you have @franwritescopy and @alifensome to thank. I chatted to Fran about the bot for @VICEUK https://t.co/Y93ohExdZn

[Mar Barberá @marbarbera]

📝

[Amelia Torode @Amelia_Torode]

I've been asked by a (corporate) client to make sure that the deck I give them is very visual.

I'm now starting to doubt the my decks are visual enough.

What sites/image banks do you use to create non-naff non Getty Image style presentations??

[Mar Barberá @marbarbera]

@mrheston @montse_tanus Planazo! Enhorabuena!

[Mar Barberá @marbarbera]

"It doesn’t matter if you create the world’s most sustainable garment,” says @AjaSaysHello. “It can be 100 per cent organic clothing, sewn by elves that love to make it, but if you’re selling billions of items that people don’t need [...], then that can’t be sustainable".

[ADWEAK @adweak]

BREAKING: Brands Reassure Panicked Consumers That Photos Of Their Products With Hard Sell Messages Will Be Back Up On Instagram Soon

[Mar Barberá @marbarbera]

Very interesting convo going on here 🔝

[Mar Barberá @marbarbera]

I recently had the chance to chat with @WineIntell about my experience with @ColangeloPR on influencer marketing campaigns in the US for wineries and wine regions around the world. Good stats and insights about consumer differences in big wine markets ➡️
https://t.co/XMPT2N1Mac

[Oxfam @oxfamgb]

Are you ready to say yes to #SecondHand this September? Find out more about Oxfam's #SecondHandSeptember campaign and get involved 👉https://t.co/cEo5TCNsif

[faris @faris]

Strategy is the art - the technique - the techne - craft - of making a few decisions that inform all other decisions - that shape a plan - that define behaviors - that lead to better chances of more favorable and preferred outcomes - in acknowledgment of uncertainty.

[Mar Barberá @marbarbera]

@vueling hola, ¿podéis contestar mi DM? Gracias!

[Mar Barberá @marbarbera]

@CocolaCoquette Tirarlos todos. Si te hiciera falta volver a consultar material de cualquier asignatura, siempre puedes recurrir a la bibliografía original (que además seguro que hay material nuevo más actualizado!)

[Mar Barberá @marbarbera]

@matallo Suerte! 👋🏼

[Mar Barberá @marbarbera]

Just pre-ordered! 📖

[Mar Barberá @marbarbera]

@alenakh Probé el Natureo rosé de syrah y cabernet sauvignon en Navidad, también muy decente!