Marc Baumann

Marketing leader. Digital Strategy & Growth Advisor. Former Journalist. Passionate about legacy media, independent cinema, sustainability and making an impact.

[Marc Baumann @marcbaumann]

Happy Fourth of July to everyone!

[Marc Baumann @marcbaumann]

It deeply saddens me to read that the online assets (& archive) of #SantaBarbara New Press - the oldest #newspaper in Southern California - will most likely be sold to a Malta-based company for $250K as part of a bankruptcy sale. https://t.co/y5kzVM5Y0P

[Marc Baumann @marcbaumann]

Best moment at this year's #Oscars: Ryan Gosling performing ‘I’m Just Ken’ from the movie Barbie, including a fantastic guitar solo by Slash. #oscars2024

[Marc Baumann @marcbaumann]

"The dance of the palm trees, the oceans calling, the first rays of sun and heaven is here." (Michael Dolan) #fridayvibes #arroyoburrobeach #beachwalk #santabarbara #california

[Marc Baumann @marcbaumann]

Deeply troubled to hear about the passing of Alexei Navalny while in prison.

"Don't give up" was his message when asked in the documentary "Navalny" what his message would be to people if he was killed. #RIPNavalny https://t.co/s1xapihU3t

[Marc Baumann @marcbaumann]

This #GivingTuesday, let's come together to make a difference in our community! 🤝 Your support can bring hope and joy to those in need. Donate to a local charity that supports a worthwhile cause! 💖 #GivingTuesday #LocalCharity #MakeADifference https://t.co/cL8MZvtQrT

[Marc Baumann @marcbaumann]

Love this ❤️: French supermarket Carrefour has put stickers on its shelves, warning shoppers of "shrinkflation" - where packet contents are getting smaller while prices are not, aiming to alert customers about the subtle changes in product quantity. https://t.co/ZDoonRvScX

[Marc Baumann @marcbaumann]

Fascinating analysis with lots of interesting stats on why "Peak TV" had to come to an end. Main takeaway: "The entertainment industry ruined itself in pursuit of an unachievable goal." https://t.co/AS8octlHH7

[Marc Baumann @marcbaumann]

Impressive: Denmark-based Novo Nordisk is the new heavyweight champion in the European stock market. The surge in its shares propelled it past luxury goods giant LVMH & Swiss food conglomerate Nestlé to become the largest company by market cap in Europe. https://t.co/1upY77Z5TU

[Marc Baumann @marcbaumann]

Can't believe it has been 22 years. Today is a day of reflection and remembrance for those we lost on September 11. May we never forget to tell their stories. #NeverForget

[Marc Baumann @marcbaumann]

It takes courage to launch a print-only publication in 2023! "County Highway" is a new magazine in the form of an old-fashioned 19th century American newspaper, promising that it "contains the best new writing you will encounter about America". Love it! https://t.co/f6XXiBmhJT

[Marc Baumann @marcbaumann]

After the abrupt shut down of CNN+, parent company Warner Bros. Discovery is planning a new 24-hour livestream channel called CNN Max. The 2nd time is the charm? https://t.co/ClhAUEww0j

[Marc Baumann @marcbaumann]

While we are not out of the woods yet, I am sending positive vibes to all the #Socal residents who have been affected by #hurricanehilary - which brought brought record-breaking rainfall to #southwest, flooding roads and causing mudslides and rock slides. Stay safe!

[Marc Baumann @marcbaumann]

When it rains, it pours: A magnitude 5.1 earthquake with epicenter near Ojai rattles Southern California on the same day a tropical storm hit our region for the first time in decades. #hurriquake

[Marc Baumann @marcbaumann]

Hurricane Hilary is approaching California and the Southwest, triggering the first tropical storm warning for Southern California. Hilary will bring the threat of dangerous flash flooding to four states this weekend. Hope everybody is staying safe! #HurricaneHilary

[Marc Baumann @marcbaumann]

The shortage of sriracha hot sauce has resulted in skyrocketing increasing in Google searches, and driven resale prices to eye-watering levels — with the iconic red-and-green bottles going for as much as $124 on Amazon. https://t.co/Xug7aDvPuO

[Marc Baumann @marcbaumann]

How MovieTok influencers are redefining film criticism on TikTok by reviewing, analyzing and promotinge movies - and making money from Hollywood studios. Needless to say that have a different ethos than traditional critics. https://t.co/qcuy7uQHzb

[Marc Baumann @marcbaumann]

Gartner's latest Hype Cycle predicts that it will be 5-10 years before generative AI become widely productive & trusted. The report cautions organizations to temper expectations around AI's capabilities & carefully evaluate risks before implementing it. https://t.co/X0HxVcrPWl

[Marc Baumann @marcbaumann]

“The aim of life is to live, and to live means to be aware, joyously, drunkenly, serenely, divinely aware.” - Henry Miller (1891-1980) #wordsofwisdom

[Marc Baumann @marcbaumann]

Spinning the news does not change the fact that despite all the hype around the new AI-powered Bing, Microsoft's share of the search engine market has declined globally (to 2.9%) & in the US (to 6.5%) YoY. Reminder: its share was 18% ~ten years ago. https://t.co/awhEPQuytC