Marccx Media

Marccx is a digital marketing agency dedicated to delivering targeted traffic and conversion-oriented campaigns through #SEO #SEM #SMM & #ContentMarketing.

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🧵A thread

[Marccx Media @marccxmedia]

A3 & A4: We use @SEMRush for keyword research and compare ranking/competing keywords in Excel/Google Sheets as part of our audit and optimization process. #DigitalOlympusChat

[Marccx Media @marccxmedia]

A1: Keyword gap analysis is looking at what your company/client's competitors rank for (and you don't). #DigitalOlympusChat

[Marccx Media @marccxmedia]

A2: It's important because it enables you to develop a strategy to improve your on and off-site SEO to rank for those new keywords. #DigitalOlympusChat

[Marccx Media @marccxmedia]

@DigitalOlympus We'll be chiming in! Things have been busy for us the last few weeks and/or we've been in the middle of other tasks when the chat has come up.

[Marccx Media @marccxmedia]

A4: As we mentioned in A2, adding images (and/or an infographic, too) helps improve content! #DigitalOlympusChat

[Marccx Media @marccxmedia]

A1: If the content is engaging, interesting, and original, it has a better likelihood of getting links. #DigitalOlympusChat

[Marccx Media @marccxmedia]

A2: Providing unique insights (and imagery, like an infographic) can help. #DigitalOlympusChat

[Marccx Media @marccxmedia]

A7: We remind clients that the low search volume may result in more worthwhile conversions, in addition to the fact that niche topics have a different search intent and end result. #PPCChat

[Marccx Media @marccxmedia]

A1: We tend to. One client has some tight geo-targets for several accounts. A number of clients tend to have low search volume. Another operates via Google Grant restrictions. #PPCChat

[Marccx Media @marccxmedia]

A6: Not particularly, even though some of our Google Ads clients have tighter geo-targets than others and our Facebook Ads clients. #PPCChat

[Marccx Media @marccxmedia]

A9: It's not extortion, as companies have been doing similar things in other ad formats. Just look at all the competing dental hygiene or car company TV ads. It's the evolution of the industry. #PPCChat

[Marccx Media @marccxmedia]

A1: We bid on our clients' brand terms. That's a must. #PPCChat

[Marccx Media @marccxmedia]

A8: We've advertised how the client stacks up to the competitor from a product standpoint. #PPCChat