I'm an electrician by trade. I spent 16 years on factory floors hunting waste. Lean Six Sigma, the whole thing.
Then I bought a home services franchise in Florida and found the biggest waste of my career: quotes dying in the CRM. No follow-up. Ever. It's the silent leak in every home services business.
So last April, on the flight over to visit my team, I opened my laptop and started building Murray, an AI agent that watches our CRM and follows up on every quote by text + email. I'm not a developer. I'm a guy who doesn't accept waste.
90 days later: we close 20% more quotes. We're booked 2-3 weeks out. Last year same season we were chasing jobs and discounting like crazy to barely fill one week.
I run this business from abroad. Murray is why that works. Now I'm building it for other operators.
Real numbers, real business, documented here. This account is the logbook.
Genuine question for home services owners and builders: when your best estimator is buried under quote callbacks and you can't clone him, do you add headcount or double down on automation first?
@bridgemindai@matthewmillerai Absolutely i'm going to change my setup and do the work with Fable, 5.6 is not doing job too many iterations to get it done waste of time !
@AlexHormozi In home services the pre-call matters less than answering in the 5-minute window. 78% book with the first one who follows up. My agents text dormant quotes at night while I'm on sites.
@Codie_Sanchez Bought a franchise, spent the first 8 months drowning in what-ifs on every dead quote. Built systems to stop that regret. Now it's all oh well on the waste and focus on the wins.
@garrytan Agents doing the engineering autopilot is cool. In my franchise I need them doing the follow-up autopilot so I can focus on the decisions that actually grow revenue. Same principle.
@emollick Most anti-slop prompts I see are AI slop themselves. My best ones come from job site voice notes at 9pm. Human taste plus real pain points beats generic every time.
@levie Applied AI is where the money is for operators like me. Frontier models are cool but my agent that texts clients from my CRM is what actually moves the needle. Everyone has a seat if you solve real problems.
AI voice and follow-up just hit a $1B valuation with Avoca's $125M raise.
For a home services owner: this isn't theory anymore. A missed call isn't a $30 booking. It's often a $3,000+ job that dies in silence. Agents that answer in seconds while I stay on the job site already recover quotes my old CRM let rot. The gap between 1.4% adoption in construction and the rest is closing fast. Visibility wins. Not presence.
I gave my AI agents a shared brain this week.
Three different models work on this product. One writes the code, one reviews it, one coordinates. Until now each of them started from zero and re-read everything, every single time.
So we built a knowledge graph over the project. Sanitized notes in, structured recall out. Every agent now queries the same memory before it touches anything.
Here is the honest number: 1.4x fewer tokens. Not 10x. Not a revolution.
The shared corpus is still small, so the payoff is still small. We are measuring 20 real tasks before we expand it.
Building in public means posting the modest result too. Most people would have called this a breakthrough and moved on.
76% of small businesses now say they use AI. Only 14% say it's fully built into how the business actually runs.
That's Goldman Sachs' 10,000 Small Businesses survey, based on over a thousand owners across the country.
That gap is the whole story right there. Trying ChatGPT once for an email counts as "using AI." An agent that runs your quote follow ups every night without you touching it is a different animal.
Most owners are stuck in the first camp. The second camp is where the money actually shows up.
62 points sit between "I tried it once" and "it just runs now." Nobody's fighting you for that space yet.
@dakshgup Same principle. My agent auto-qualifies dormant quotes based on strict rules I set. It surfaces the ones worth my time. The rest get closed. No more mental overhead on the job site.