Marcus |

Building your next profit growth agency.

Sold my DTC brand. Currently growing other 7-8 fig brands.

[Marcus | @marcus_ecom]

2012: Why didn't I spend more money on Google Ads?!

2019: Why didn't I spend more money on FB Ads?!

2023: Why didn't I spend more money on TikTok?!

If you see a platform generating $$$ - increase your spend to grab what you can while it's cheap!

[Marcus | @marcus_ecom]

@rom1trs OS

[Marcus | @marcus_ecom]

@iamshackelford 100%. Signed up and excited to read 🙌

[Marcus | @marcus_ecom]

@alexgoughcooper Yes please!

[Marcus | @marcus_ecom]

@skvsk_ @theperryecom People in Sweden are much more used to consuming content in English.

So I would say you don't need to translate to Swedish, unless you sell something to the older demographic, or have to build a lot of trust.

Ps. I'm from Sweden 🇸🇪

[Marcus | @marcus_ecom]

@antonioventre I’d say there’s an even better way:

Run a URL redirect test instead.

Send traffic to the same URL, then let your software split visitors 50/50 between the two landing pages after the click.

That removes duplicate ad sets, auction overlap, etc. Much cleaner way to do it.

[Marcus | @marcus_ecom]

@sarfraj_ab75685 STATICS

[Marcus | @marcus_ecom]

@charaf_ecomwize GRUNS

[Marcus | @marcus_ecom]

@mikefutia NANO

[Marcus | @marcus_ecom]

@TechWith_Nova STATICS

[Marcus | @marcus_ecom]

@MattiSchroder @dtcprophet Happy Kleio user here! Been using TripleWhale for years, and it’s a love-hate relationship.

It’s not bad, but I wish they could focus on fewer but better features.

With Kleio, though, it’s all love.

[Marcus | @marcus_ecom]

@mikefutia CRO

[Arnold Schwarzenegger @Schwarzenegger]

As you start today with all the motivation in the world, remember this: it won’t last.

Build a routine. Do it no matter what. When you really can’t, don’t quit or beat yourself up, just do it the next day. Show up, over and over.

It is the only thing that works.

[Marcus | @marcus_ecom]

@HenryCrochemore Weak

[Henry @HenryCrochemore]

$610k unlocked by changing one creative angle

most pet ads educate: features, benefits, explanations

this one hit the nerve first

risk → duty
delay → damage
ignoring it → guilt

no hype
no pushy CTA

ads that target the weak point force movement, not thinking

i mapped the framework i use to build these creatives

rt + comment “weak” and i’ll send it
(follow for dm)

[Marcus | @marcus_ecom]

@rom1trs Editor

[Marcus | @marcus_ecom]

@MattiSchroder Amazing!

[Marcus | @marcus_ecom]

Mathias is a true one-man army! 🦾

Somehow delivers more value than Triple Whale ever did for us.

$29/month for product analytics, profit tracking, LTV and more is honestly hard to justify NOT using if you're on Shopify.

[Mathias Schrøder @MattiSchroder]

Kleio now sports a BOLD and SEXY new look! 🔥

Yes, the orange is intentional. And yes, I got rid of the top bar! 😍

The new sidebar is collapsible, so you get more space for the stuff that actually matters.

But it's not just cosmetic. I also shipped a few features that make Kleio faster and nicer to use:

Select dates like your speak
In the new date picker, you can just write things "today," "last 7 days," "last month," "March 1st to Oct 10," or "BFCM 25". You can see it in action here.

No more fiddling with calendars or trying to remember whether it's month or day first.

And I track if you try to write anything that doesn't work, so I can add it to THE MACHINE that translates what you write into dates.

Import shipping costs from 3PLs via CSV
Just include order number or id, cost, and currency in a csv, and Kleio matches the shipping cost with the order.

Automatic sync of payment and conversion fee's
If you use Shopify Payments, Kleio now automatically imports payment and conversion fees.

Remember (!!!!) to remove any old variable costs covering this, so you're not double counting.

[Marcus | @marcus_ecom]

@IMJustinBrooke GCP

[Marcus | @marcus_ecom]

@ecomwithbo I think the algorithms are smart enough to understand that’s bot traffic.

Especially when Meta sends the bot traffic themselves.

Wouldn’t worry about this.

But yes - it’s annoying as hell when analyzing CVR over time.

[Marcus | @marcus_ecom]

@MattiSchroder They’re just like Apple: add something that should’ve been there years ago and make it feel like a revolution 😂