skvsk

[Hasan 👁‍🗨 @flackospalace]

How the fuck does this work. Do the colours get inverted because your brain knows the colours of the animals were wrong ???

[skvsk @skvsk_]

@Drobin_ecom Any GMC optimization advice?

[David Herrmann @herrmanndigital]

This year we've primarily stopped advertising on TikTok and just shifted that channel to 100% affiliate.

I don't know if that's the answer, but from what I've noticed running ads vs letting GMV rip from TikTok shops tends to work less and less as affiliates increase.

Is anyone seeing standard ads driving to website still work when ripping hard on TTS?

[Max | Google Ads @lifemaximised]

https://t.co/Gtc7XTh4yl

[skvsk @skvsk_]

@lifemaximised Awesome! When you mention 3-5 creatives in de Demand Gen, is that 3-5 per ad group or 3-5 ad groups? And a winner get its own campaign so one campaign with in ad group and one winning ad in it?

Thanks for the value!

[skvsk @skvsk_]

@wearetheselect Great! And is that Winner CBO ad set targeting all the countries or one Winner CBO per geo?

[arcads AI @arcads_ai]

We raised $16M to build Claude Code for Meta Ads

Introducing Mark: The only AI built for winning ads

10,000 of the best performance marketing teams use it to scale their ads!

It has persistent brand memory, instant access to your entire assets library, and is trained on millions of winning ads.

Mark can also:

> Create hyper-realistic UGC
> Design motion graphics
> Localize campaigns worldwide

Everything a creative team does. Faster. Better. Autonomous.

Today we're releasing it to all Arcads users

[skvsk @skvsk_]

@nate__pratt @Peter_Quadrel Yes, also curious

[Peter Quadrel @Peter_Quadrel]

You think you're running 1000 ads but Meta ONLY sees 100

Here's why your creative "volume" strategy is failing to scale the account

Behind the scenes, Meta groups "visually similar" creatives under one Entity ID, even when they're separate Creative IDs in your account.

Three IDs matter here:

- Ad ID is the wrapper around each ad

- Creative ID is tied to each asset you upload

- Entity ID is the invisible grouping layer where delivery actually happens

Everything under one Entity ID shares its learnings, its delivery, and its costs.

The Andromeda update made this bite harder, because retrieval now runs on the creative content itself.

That means grouped ads compete as one creative before the auction even starts, and high-similarity accounts see suppressed delivery and higher CPMs.

Meta treats all of this as the same creative:

- SIMILAR visuals with different text, including similar styles, colors, and layouts

- Same product in slightly different angles, positions, or lighting

It knows when 30 of your statics feature the product in different positions, and it considers them all the same.

- Same UGC creator across multiple videos with similar settings, structures, and intros

You think you launched 30 ads, Meta sees 1.

A new Entity ID only spins up when you break an axis:

- Format: static → video → carousel

- Context: flat lay → on model → lifestyle scene

- Talent: new face, new voice, new creator

- Format shifts: whiteboard, animated character, 3D product demo

Each new Entity ID opens its own learning phase and its own pocket of audience, which is what "creative is the new targeting" actually means.

Unique here means the ad looks totally different and speaks to a different person with different benefits, going way past swapping product features.

Entity IDs used to be "internal-only" with zero visibility, but that changed this year.

Meta shipped three reports under Account Insights (Ads Manager → Analyze & Report → Ads Reporting → Account Insights).

Rollout is still uneven across accounts, with improvements said to be coming.

Before Q4:

- Count your ads by format × angle × medium × production level × talent, since that's the count Meta actually works with

- Stop counting headline swaps and color changes as new tests, Meta scores them as the same creative

- Until you have winners to iterate on, every ad should look very VERY different from the rest

Your Q4 creative plan holds exactly as many tests as it has Entity IDs.

[Dan Go @CoachDanGo]

I'm 46. Here are fitness cheat codes I wish I knew at 26:

1. Do cardio for long life. Lift weights for quality of life.

[skvsk @skvsk_]

@KodyNordquist Great. Question Kody, do you enable the Browsing Products and Carousel options by default on the ad level? (E-Commerce fashion accessoires) Do you have braid proof of what options are always good to turn on/off?

[skvsk @skvsk_]

@lorenzo_pravata GEM

[skvsk @skvsk_]

@dashboardlim Dashboard

[skvsk @skvsk_]

@mannybarbas_ So what is your recommended scaling method, for cost cap CBO’s?

[skvsk @skvsk_]

@ecomstreur Nice! Do you run county specific campaigns?

[skvsk @skvsk_]

@benradack You mean max spending limit per ad set?

“Scaling CBO with historical winners on a max spend limit”

[skvsk @skvsk_]

@blvckledge Swipe

[skvsk @skvsk_]

@JemBourouhDE Can you please elaborate why it is a false assumption?

[skvsk @skvsk_]

@JemBourouhDE I would like to run my winners from Meta (9:16) and consider YT-shorts only since it’s the most lean

[skvsk @skvsk_]

@JemBourouhDE Nice! Is that only YouTube Shorts of more?