Marcus Persson

Co-Founder of Zellify. Backed by Project Europe

[Marcus Persson @marcusgpersson]

Big thanks to @dagensindustri for featuring me and Nils Nygren Liljenstrand — and to Project Europe for backing us.

https://t.co/6WHYU7OE2a

@Kitty_Mayo_ @HarryStebbings @ProjectEurope_

[Marcus Persson @marcusgpersson]

@ricangelooo RDL’s?

[Eric Angelo @ricangelooo]

Print out your access card

[Marcus Persson @marcusgpersson]

@StevenCravotta Spotify?

[Marcus Persson @marcusgpersson]

@StevenCravotta It’s all about building the highest possible user intent so they’re willing to make the commitment at the paywall. Just look at Headway’s and BetterMe’s web funnel quizzes that are like 40 questions long.

[Marcus Persson @marcusgpersson]

@AIAdsApps They’re making atleast $200m a year since it’s atleast 60%web. Betterme is making $500m a year just on web.

[Marcus Persson @marcusgpersson]

@henrytdowling @itsalfredw 😂 Google is making $300b/year on ads

[Marcus Persson @marcusgpersson]

@GabriellaHach @Dessn_ai @pietrobezza @betaworks @eminimnim let’s goooo!

[Gabriella @GabriellaHach]

So excited to share that @Dessn_ai has raised $6m, led @pietrobezza , with participation from @betaworks , N49P, and a few other amazing partners and angels.

@eminimnim and I started the company 2 years ago
with one conviction: the future of product development wouldn’t happen in disconnected mockups or recreated environments. It would happen directly in production.

Today, Dessn is the only product that enables an entire team to design and prototype directly in prod — visually, collaboratively, and in one click.

[Marcus Persson @marcusgpersson]

@thestartupdose @perplexity_ai @ZellifyApp Strong pick

[Marcus Persson @marcusgpersson]

@MemIngenjoeren @morfah @FredrikHjelm4 Vilket brott menar du?

[Marcus Persson @marcusgpersson]

@MemIngenjoeren @morfah @FredrikHjelm4 Om jag är orolig för att Valve ska stämma oss 6 år senare för att vi sålde CS-fusk när vi var 14 år? Svar : Nej det är jag inte.

[Marcus Persson @marcusgpersson]

@JohnDQuack @BuxtonMatthew @FredrikHjelm4 Snygg koppling där

[Marcus Persson @marcusgpersson]

@MemIngenjoeren @morfah @FredrikHjelm4 Min poäng var att vi levererade en bra produkt till våra kunder

[Marcus Persson @marcusgpersson]

@pilvar222 @FredrikHjelm4 🚀🚀

[Marcus Persson @marcusgpersson]

@kruxigt @FredrikHjelm4 30% makes sense when the platform actually distributes you. Airbnb does. App Store doesn't, discovery is all Meta and TikTok and other channels now. ATT (iOS 14.5) was Apple trying to take credit for traffic they didn't send.

[Marcus Persson @marcusgpersson]

@morfah @FredrikHjelm4 Fair. Users never got banned tough. Stripe banned us a few times. Seems like people like what we're doing now better. Stripe too.

[Marcus Persson @marcusgpersson]

@BuxtonMatthew @FredrikHjelm4 Ha, seems we've got a habit of going up against the big platforms. Valve back then, Apple & Google now. DM incoming!

[Marcus Persson @marcusgpersson]

@BuxtonMatthew @FredrikHjelm4 what do you mean? and happy to be connected

[Fredrik Hjelm 🇸🇪 @FredrikHjelm4]

Met @marcusgpersson and Nils in Stockholm when they were 18.

At 14 they'd already built a Counter-Strike cheat that did $150k in revenue.

Today they raised seed for Zellify, helping app creators escape the app store tax.

Stockholm is on fire right now.

[Marcus Persson @marcusgpersson]

Great post, missing a few things tough.

Creative and funnel have to match.

Without web2app, every ad angle lands on the same App Store page, so you’re capped at whatever that one listing can carry.

Web lets you run a different funnel per angle. Menopause gets its own quiz, postpartum gets a different one, diabetes gets a third. Same app, completely different conversion.

And the 1M ARR threshold is off. Speed of iteration matters more when you’re small, not less. Early stage is when you need the reps the most.