Margaux

Digital Filmmaking Student at Mason Gross School of the Arts

[Margaux @margaux_dcim]

She brings such awareness to Lupus because of the "merit-based source of [her] initial fame" and her social prestige" (Marsh 2010). Since she has an audience already, her message reaches people outside of the medical field.

[Margaux @margaux_dcim]

Selena Gomez is an example of a leader who is also a celebrity, because she advocates for awareness of Lupus, as well as raises funds, and most recently spoke about the Lupus Research Alliance on an online broadcast. #LIDCF21_91

[Margaux @margaux_dcim]

@jpowers180 @RebekahRadice Hi Juliana, I think it's great that digital leaders bring attention to important concerns like making mental health a priority. I like her bio quote- "cause based marketer" because it implies her heart is in her influence.

[Margaux @margaux_dcim]

@ShoshanaFishman @MichellePhan I loved watching Michelle Phan! It's interesting to see her transition of power from being a prominent figure in the beauty industry to an outspoken advocate and investor in cryptocurrency.

[Margaux @margaux_dcim]

Her instagram comments are flooded with hundreds of users expressing their gratitude for her workouts- that she influenced them to pursue fitness. She is an example of "new power" leadership, that spreads "like a current," her influence gaining momentum (Heimans).

[Margaux @margaux_dcim]

Youtuber Madfit is a digital leader- her popular workout videos amassed many views during the onset of the Covid-19 pandemic when gyms closed down. #LIDCF21_91 | https://t.co/zctD5Vg2X8 https://t.co/O8PZbR0cCp