Founder @Boxador & @BrandBucket. Mom. Tweets are my own bookmarks of things I dig (language, design, humor), and random ideas I want to shout at the world.
Disallowing Afternic listings for BrandBucket inventory was a great decision for our business. Since March, transactions are up 15%, and revenue is up 25-30%. Before the policy was announced, we tested with various portfolios, and the results were the same.
We can speculate why:
In case you didn't know, BrandBucket is the only marketplace where 100% of domains shown in search results are curated. If you are paying for "premium", your names should not be shown next to non-premium options.
I understand not everyone has the financial flexibility or courage to experiment for a month or two without Afternic. If you do, use your domains that are on a marketplace that is built for discovery (since registrars offer no discovery, and do not promote aftermarket names.)
3) Once a buyer understands that the marketplace is the exclusive source, they trust the marketplace more, and stick around longer.
Whatever the reason, saying no to Afternic works for BrandBucket, our sellers, and our buyers.
@MichaelCyger Hi Michael. Thanks for the reply. This is my personal Twitter account.
I'm glad to hear it is not in the course, because in my opinion it is an outdated practice that likens the domain industry to car salesmen, and creates an overall negative experience for buyers.
@Berryhillj@doronvermaat@afternic @BrandAlready I honestly thought we were done with this with the new commission changes. If you point your names at them, and they have control of the price, you pay 15%. If you don't point, they have no control and you pay 25%.
You can't charge an extra 10% AND want to have pricing control.
@Berryhillj@doronvermaat@afternic Last year BrandBucket sellers were threatened with delisting if they did not comply with this "policy".
@BrandAlready did you ever get asked to lower the prices of your Squadhelp names?
@NameBio This method may work for domains sold mainly by type-in traffic. It's different for a browsing/shopping experience where a customer may be deciding between 2-5 options. The lower-priced names (that have buyers of their own) also serve as a way to justify the more expensive names.