Marilyn Simes

InstinctsAI is a brand marketing intelligence ecosystem that combines product data, rising trends & agentic AI to empower brands to predict demand & activate.

[Dave Portnoy @stoolpresidente]

I back Robert Kraft banning Macklemore from performing at Gillette 1000% and thank him for having a spine when many others in his shoes don’t.

[Dr. Phil @DrPhil]

Zohran Mamdani, @NYCMayor, says his wife is a “private person.”

But she didn’t simply like a post.

She liked what happened on October 7.

She helped spread blood libel.

And she stood with terrorists.

That’s not private — not in a city with nearly a million Jews.

Watch this.

[Marilyn Simes @MarilynSimes]

@BredsguardDalen Backwards

[Marilyn Simes @MarilynSimes]

@sciencegirl Hoot

[Vivid.🇮🇱 @VividProwess]

Benjamin Netanyahu:

“To all our Christian friends around the world, I wish you a Merry Christmas and a Happy New Year from the Holy Land, Israel. Know that Israel will always stand with you.”

[Marilyn Simes @MarilynSimes]

Kindness, patience and lifting someone up goes a long way!

[Ganesh Sonawane @ganeshsonawane]

Interviewer: "That you really didn't like firing people and very seldom did. Can you elaborate on that?"

Nvidia CEO: "I'd rather improve you than give up on you. I used to clean bathrooms and now I'm the CEO of a company. I'm pretty certain you can learn this. There are a lot of things in life that you can learn and you just have to be given the opportunity. I don't like giving up on people because of that, and so I'd rather torture them into greatness. I don't like working with new people because I've deposited so much pain, suffering, knowledge, all that life experience I've encoded it in the people I've worked with. You wanna carry it on to the next level. So I'd rather torture you into greatness because..."

[Jaynit @jaynitx]

Mark Zuckerberg literally explained why 99% of people quit early:

[Marilyn Simes @MarilynSimes]

An inspirational podcast about thriving in career and life when things become complex. Amy Wilkins hosts guest’s that authentically share their career and life balance journeys, offering practical advice and strategies, to get through life’s messy middle. https://t.co/bM5ztyQQZU

[Marilyn Simes @MarilynSimes]

@NWischoff Congratulations that's awesome 🌟 🚀🎉

[Marilyn Simes @MarilynSimes]

This is entirely true. Women have not been educated about capital or its importance to scaling growth.

[FORTUNE @FortuneMagazine]

In an interview with Fortune’s Allie Garfinkle (@agarfinks) for the #TermSheet Podcast, @PhiaCo_ cofounder Phoebe Gates (@PhoebeAdellle) said that it's important to have "more female capital allocators" in business. https://t.co/H9Gn7l77yd

[Marilyn Simes @MarilynSimes]

https://t.co/Cv3DAmLjwb

[Marilyn Simes @MarilynSimes]

@CherylWroteIt Get well soon

[Marilyn Simes @MarilynSimes]

@kate_rouch @OpenAI @sama @FidjiSimo Congratulations!! Continued health and success!

[Marilyn Simes @MarilynSimes]

@ariwasch @fdotinc Very cool congratulations!

[The Persian Jewess @persianjewess]

Jared Kushner on the need for a new “status quo” in the Middle East:

“We would meet with Netanyahu in Washington and he would take a commercial El Al flight to meet us…and he runs an economic super power in the region.

Abbas…represents a “refugee” group and he would fly in a $60M Boeing [private] jet….

Am I meeting with the head of a refugee group or am I meeting with a king?”

[Marilyn Simes @MarilynSimes]

Deeply understand what customers want and need.

In this clip Jeff Bezos articulates the reason I launched instinctsAI.

[Startup Archive @StartupArchive_]

Jeff Bezos on the importance of intuition when building something new

When Jeff Bezos is trying to figure out where his company should spend its energy and resources, he always goes back to his customer’s needs.

“That’s the only way I can advise any founder or entrepreneur,” Jeff explains. “Deeply understand what the big ideas are that their customers want.”

One way to understand your customers’ needs is to ask them. But Jeff argues that’s not sufficient:

“You have to invent on their behalf. For the biggest breakthroughs and most important ideas, customers don’t know to ask for those things. You have to dream. You have to use your intuition, your gut, and your heart.”

This doesn’t mean you don’t look at your data, Jeff caveats:

“All of the data that gets used in business is essential. If you’re in business and you’re not looking at your data, trust me, your competitors are going to beat you. But if you’re only looking at your data, you also will not win — or at least not win big.”

He continues:

“The most important decisions that every person makes when they’re building something new is made with intuition. You cannot prove it, but you have an instinct and a hunch. Then you’ll pay attention — if that instinct turns out to be wrong, it won’t be a big deal. You’ll correct.”

Video source: @Reuters (2025)

[Startup Archive @StartupArchive_]

Jeff Bezos on the importance of intuition when building something new

When Jeff Bezos is trying to figure out where his company should spend its energy and resources, he always goes back to his customer’s needs.

“That’s the only way I can advise any founder or entrepreneur,” Jeff explains. “Deeply understand what the big ideas are that their customers want.”

One way to understand your customers’ needs is to ask them. But Jeff argues that’s not sufficient:

“You have to invent on their behalf. For the biggest breakthroughs and most important ideas, customers don’t know to ask for those things. You have to dream. You have to use your intuition, your gut, and your heart.”

This doesn’t mean you don’t look at your data, Jeff caveats:

“All of the data that gets used in business is essential. If you’re in business and you’re not looking at your data, trust me, your competitors are going to beat you. But if you’re only looking at your data, you also will not win — or at least not win big.”

He continues:

“The most important decisions that every person makes when they’re building something new is made with intuition. You cannot prove it, but you have an instinct and a hunch. Then you’ll pay attention — if that instinct turns out to be wrong, it won’t be a big deal. You’ll correct.”

Video source: @Reuters (2025)

[Marilyn Simes @MarilynSimes]

@alexmdees AI

[Marilyn Simes @MarilynSimes]

Words of wisdom from the legendary Jony Ive.

[Startup Archive @StartupArchive_]

Jony Ive: “Ideas are always fragile”

“Ideas, by definition, are always fragile. If they were resolved, they wouldn’t be ideas. They would be products that were ready to ship.”

The legendary designer reflects on what he learned at Apple:

“I’ve come to learn that you have to make an extraordinary effort not to focus on the problems, which are implicated with any new idea. These problems are known. They’re quantifiable and understood. But you have to focus on the actual idea, which is partial, tentative, and unproven. If you don't actively suspend your disbelief — if you don't believe there is a solution to the problems — of course you will lose faith in your idea.”

He continues:

“That is why criticism and focusing on the problems can be so damaging, particularly in the absence of a constructive idea. Remember, opinions are not ideas. Opinions are not as important as ideas. Opinions are just opinions.”

Video source: @CACollegeofArts (2021)

[Marilyn Simes @MarilynSimes]

Love this and so will brands!

[GREG ISENBERG @gregisenberg]

Mastering OpenAI's NEW AI AGENT builder in 26 mins:

– start with one simple flow (lead capture or faq bot) before adding logic complexity.
– use vector stores sparingly - too much context slows performance.
– name your nodes clearly so you can debug fast.
– integrate with chatkit early if you plan to embed it on a site.
– test edge cases (misclassifications, loops, context drops).
– think in outcomes, not features - what task can an agent take off your plate today?
– treat this as a sandbox, not production - learn what’s possible before scaling.

ideas on what you can build (to get your creative juices flowing):

– lead qualification → build a multi-agent flow that classifies visitors as hot, warm, or cold, then sends data straight into hubspot or notion crm.
– product onboarding → use logic nodes to detect user type (beginner vs. pro) and serve different walkthroughs automatically.
– customer support → route basic questions to a support agent, complex ones to human reps, and have it all sync to slack or intercom.

it’s still early.

the ui has limits, the logic feels clunky, and customization can’t yet match purpose-built platforms like lindy, which give you deeper control and long-term memory.

but it's worth taking it for a spin. will be interesting to see how it evolves.

and @amirmxt does a remarkable job clearly explaining how to build with agentkit etc on @startupideaspod (you can follow for more)

full ep on yt will be in the replies.

What do you think of OpenAI new agent builder?