Marissa Pané

The online marketing strategist for service providers who is *obsessed* with psychology-driven strategies and behavioral science techniques. 💻🧠📝

[Marissa Pané @MarissaPane]

Well this is a fun Friday surprise! 🙌https://t.co/8BComAf14c

[Jason Vana | The Sassy Brander @jasonvana]

Ideal customers = people you WANT to work with

Target market = people you CAN work with

Know the difference.

[annie-mai @anniemaisocial]

social media updates you NEED to know 👇

📊 Instagram is allegedly working on the ability to add polls in comments

👀 Twitter now officially prioritises Verified accounts, announced by Elon Musk today (25th April)

💫 LinkedIn now allows you to highlight “Top Skills” in the About section of your profile

🔍 TikTok has added a new SEO feature called ‘Featured Answer’ which highlights the top answer for that search query, with written context

💸 Twitter announced that you HAVE to be subscribed to Twitter Blue, or Verified Organisations in order to continue running ads

🫣 Twitter seems to have reinstated blue checkmarks to celebrities, brands etc that haven’t paid for it

😳 Twitter gave Verification to a FAKE Disney profile, which was tweeting vile content before it got suspended

💬 Instagram’s Twitter alternative, Barcelona, is slowly taking shape. The app will be a “standalone decentralized social network for sharing text updates.”

🥲 A bug in Meta’s ad system meant that some advertisers woke up on Sunday (23rd April) to a SIGNIFICANT overspend, with some ad buyers reporting CPMs going up by 200-500%

🙄 BeReal is allegedly working on “Bonus BeReal” which allows users to post two more times that day if they post on time

✨ TikTok now allows you to see real time analytics, seeing metrics for videos by hour and day

🎶 BeReal integrated with Spotify recently, but is allegedly working on an Apple Music integration too

🔗 TikTok looks like it could be introducing Link in Bio for registered TikTok Business accounts

And that's all for now folks! See ya'll next time 👋💜

[Marissa Pané @MarissaPane]

Video editing tools I can't get enough of:

1. Descript - To record and transcribe
2. VEED - To add subtitles with character
3. InShot - To edit videos directly on my phone with ease
4. CapCut - To easily take part in TikTok trends

What else would you add to the list?

[Marissa Pané @MarissaPane]

@JoelKlettke so wild, but absolutely so true. 🤯

[Steph Smith @stephsmithio]

In this episode of "your website doesn't need to be perfect"

Introducing: Rock Auto.

SimilarWeb estimates it gets 19m visits/month and $50-70m in revenue.

[Marissa Pané @MarissaPane]

And that's the circle of "Reel" life. ⭕

Want more marketing psychology insights? Join 532 others who are subscribed to The Weekly Download, for marketing strategies, insights on buyer psych, + tips for your business to transcend its revenue potential.
https://t.co/vTP4xFAWlY

[Marissa Pané @MarissaPane]

Instagram's new "awards" feature for using trending audio is gamification at its finest.

Here are my thoughts ⤵

[Marissa Pané @MarissaPane]

AKA... It’s a giant circle of getting popular people to create reels using trending audio, them telling their followers that they're making $$ from it, which encourages their followers to try using trending audio, which results in more original content being created on IG.

[Katelyn Bourgoin 🧠 @KateBour]

Marketing is applied psychology

Changing just one word or image can have a massive impact

Here are the top 16 concepts marketers need to know:

[Marissa Pané @MarissaPane]

You deserve to build a business without sacrificing your mental health along the journey.

[Marissa Pané @MarissaPane]

What was your favorite episode this year? #SpotifyWrapped #2022PodcasterWrapped https://t.co/JpxUot5zM5

[Marissa Pané @MarissaPane]

“I still find each day too short for all the thoughts I want to think, all the walks I want to take, all the books I want to read, and all the friends I want to see.” - John Burroughs

Time is our most precious asset.

Invest it wisely.

- @SahilBloom

[Marissa Pané @MarissaPane]

THIS! 👇 Understand your needs and set your budget (and expectations) appropriately.

[Andréa Jones | Social Media Strategist @OnlineDrea]

When outsourcing your social media, manage your expectations. Don’t expect to hire a VA and get high-level, high-strategy, expert support. But don’t expect to hire expert high-level support at VA rates either. Know what you need, go for what you need, and don’t compromise.

[Marissa Pané @MarissaPane]

@writingtoriches We love a good hype up 🎉

[Marissa Pané @MarissaPane]

Okay but I was today years old when I found out Aaron sang the theme song to this show 👀