markdisomma

Strategist. Cultural change-agent. Disruptive influence.
Commentator on issues impacting business and brands.

[markdisomma @markdisomma]

In retail, consumers are increasingly using multiple touchpoints in all sorts of combinations and places. Those that did so spent on average 4%+ more on every shopping occasion in store and 10% more online than single channel customers. https://t.co/YM57is4LB4

[markdisomma @markdisomma]

McKinsey research shows a clear distinction between helpful and timely interactions that customers now just expect vs those they see as value-added and worth paying more for.
https://t.co/azjPgvJ6RY

[markdisomma @markdisomma]

While digital interactions are easy, they are not necessarily as ‘sticky’ as when people invest the time to seek out face-to-face help. https://t.co/z2xebtTZfT

[markdisomma @markdisomma]

The strategy of strategy. In the face of huge numbers of strategic frameworks each claiming to outclass and outperform their predecessors, how do you decide which approach to take?
First truly understand the dynamics of your business environment. https://t.co/mX2vtcDogO

[markdisomma @markdisomma]

Brand influences the effectiveness of an idea because it decides receptivity. We often think that disruption makes brands, whereas it can be brands that make disruption.
https://t.co/mLbFwK0s8S

[markdisomma @markdisomma]

The focus of over-commitment. Do one thing to an extraordinary degree. Why every brand should challenge but not every brand can or should be a challenger.

https://t.co/w2SxLk01wY

[markdisomma @markdisomma]

If you're a market leader today, chances are you need a market strategy to take you forward and an equally powerful and complementary counter-strategy to reply to what's going on around you.
https://t.co/oLlM0HHZng

[markdisomma @markdisomma]

@deniseleeyohn Pleasure Denise. You might enjoy this piece on the power of-est and out. https://t.co/QOqUhVLz1u

[markdisomma @markdisomma]

This still stacks up for me as one helluva question. https://t.co/QOqUhVtY9W

[markdisomma @markdisomma]

It’s curious to me how so many brands continue to think of themselves as competitive but in a very uncommitted way. @deniseleeyohn is right. You can’t just be an -er brand. https://t.co/0QA644wjnt

[markdisomma @markdisomma]

A lot of brands think of themselves as challengers. Here are 4 specific occasions to pull the gloves off and choose to challenge, and 6 things about challenger brands you may not have realised.
https://t.co/teDwCReS9Z

[markdisomma @markdisomma]

@MeganSheerin The thing that fascinates me particularly @MeganSheerin is this dichotomy between how interactions build trust and yet our trust in the platforms they take place on is fading. That's some kinda tension don't you think?

[markdisomma @markdisomma]

Brand trust has a number of curious dynamics. It differs across sectors and across countries. Its basis is chemical. And it’s subject to fascinating contradictions.
https://t.co/xeOeyGpvVl

[markdisomma @markdisomma]

It’s ironical isn’t it that at the very time when brand trust seems to be declining, this may also be the perfect time to concentrate on being truly trusted.
https://t.co/IrJzzhvLz6

[markdisomma @markdisomma]

@BruceMctague Thanks Bruce for your kind comments. Appreciate you taking the time.

[markdisomma @markdisomma]

@bruceclarkprof Thanks Bruce, glad you liked it.

[markdisomma @markdisomma]

In a world where so much is deemed fake, how do you inspire customers to trust in the brand you’ve worked so hard to build?
https://t.co/IrJzzhNmqE

[markdisomma @markdisomma]

We get change making wrong according to Kristi Hedges because we try to sell in change instead of giving people the time and the tools to buy in. https://t.co/fhxlemBwEv

[markdisomma @markdisomma]

People have four reactions to change that they don’t understand or agree with: fear; delay; pandemonium; or ridicule. https://t.co/JmzkGxJHkz

[markdisomma @markdisomma]

Whether we think of ourselves as change makers or not, many of us need to be able to pitch the case for change to those around us or our clients. https://t.co/6uDWef6YRR