Mark E.C. Smith

Brand Consultant. Partner at SmilingCFO & Founder of Brand Positioning

[Mark E.C. Smith @markecsmith]

@Nigel_Farage Bin juice

[Mark E.C. Smith @markecsmith]

Hey @Tesco - Why is Warsteiner always out of stock? Really frustrating. Visited stores in Stourport and Kidderminster a number of times over the last few weeks, and never in stock.

[Mark E.C. Smith @markecsmith]

@mikoh123 Why is he allowed a party political broadcast by answering a question he was not asked?!?!?!?!

[Prostate Cancer UK @ProstateUK]

We want to thank @JeremyClarkson for sharing his #ProstateCancer diagnosis and treatment in #ClarksonsFarm, raising vital awareness with the millions of men and families watching 💙

➡️ Check your risk in 30 seconds: https://t.co/jUwcPB0P6N

📸 (Image: Amazon Prime)

[Mark E.C. Smith @markecsmith]

@tim_cook Takes 4 operations to delete a message in mail whereas one swipe in Google Mail app. Am I missing something or is the Apple software miles and miles behind everything else?

[Mark E.C. Smith @markecsmith]

@ShippersUnbound @RuthDavidsonPC Sounds like a sales director I worked for…. ‘If you just sell more’ then everything will be ok….. without giving a jot of an idea for how to do it.

[Mark E.C. Smith @markecsmith]

@1ssve A lot of them are not yet of legal drinking age…. Probably why they are not getting married or driving cars

[Mark E.C. Smith @markecsmith]

@Wychavon why do you need 7.7% more money from me this year?

[Mark E.C. Smith @markecsmith]

@thetimes Don’t take this up.
I took this offer, every single month I have to spend an hour on the phone as they set the payment to take £9.99. They are incapable of fixing it. They won’t cancel it. They are useless

[Mark E.C. Smith @markecsmith]

@tim_cook Hi Tim - any chance you can fix your AirPods from having a mind of their own. Changing volumes and needed an engineering degree to figure out how to turn all these ‘smart’ things off is not what I signed up for when I sent you the £££ for them.

[Mark E.C. Smith @markecsmith]

We are encouraged to go by train. It costs a fortune, the WiFi is crap, catering for a 2.5 morning journey is lemon muffin and crisps. Utter rubbish @GWRHelp

[Mark E.C. Smith @markecsmith]

For Mental Availability Assessments, we only talk to buyers of the category and not consumers - For screamingly obvious reasons.

[Mark E.C. Smith @markecsmith]

@piersmorgan That’s class! Nice one

[Mark E.C. Smith @markecsmith]

@satyanadella Any chance you can have a go at the Authentication App where to log into it needs the very code to log in. Locked out of account for days.

[Mark E.C. Smith @markecsmith]

@satyanadella how long is acceptable to be logged out of an account due to a flawed Authenticator app that continues to ask for a code to log in but needs a code to log in.

[Mark E.C. Smith @markecsmith]

@richardashcroft Let's see if we can make someone's day. I cannot make the gig tonight @TheCoopLive. The seat is 244, Row15 Sec109 - Are you in 243 or 245 and want to take someone?
Happy to transfer this ticket to anyone who genuinely wants to go. Don't want any ££ for it.

[Mark E.C. Smith @markecsmith]

@KemiBadenoch How?

[Mark E.C. Smith @markecsmith]

Job No.1 in the quest to sell more is to first get your brand linked to the category.
THEN work on driving mental availability by having your brand come to mind in buying situations / category entry points.
Do this in order. No matter how boring it feels, your CFO will thank you

[Mark E.C. Smith @markecsmith]

@DaleVince @The_TUC @hopenothate Was each person asked all 80 x questions or was this split up into separate research studies. I ask because anything over about 25 questions starts to place such a cognitive load on the reapondent that the quality suffers. Genuinely interested how you did this.

[Mark E.C. Smith @markecsmith]

here you can take a Mental Availability Review for your brand. Come on, see how you do

https://t.co/xKUNIBT1zL

[Mark E.C. Smith @markecsmith]

Sometimes you get a fraction of a second to land your stuff

Brand Codes
Category Entry Points
Brand Codes
Category Entry Points

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