Markovic

[The Real Estate God @TheRealEstateG6]

https://t.co/0DXbA8UDtS

[DTC Builder 👷 @dtcbuilder]

👷 Tu crois vendre un produit ?

Tu vends de l'air.

Pendant que tu tweaks tes créas Meta...
Tes concurrents inventent des catégories.

Et ils te mangent ton marché.

Thread sur ce qui sépare les marques à 10M de celles qui galèrent 👇🧵

[Markovic @markovic_sf]

@jforjacob @severijnss Beaulieu sur Mer, between Nice and Monaco

[Markovic @markovic_sf]

@Nico_dlgd système

[Jacob @jforjacob]

Persona > desire > market sophistication > awareness level > angle > format

Persona - start with one. What group of people does this product appeal to or solve a problem for. Pick the one with the biggest TAM and opportunity based on your research.

Desire - pretty straight forward, what do these people actually want. What is their dream outcome

Market sophistication - figure out where the majority of your chosen persona sit in terms of awareness. No point going after an unaware audience if you sell backpacks for example. You don’t need to try and convince people they need stop trying to carry a bunch of things with their hands and there’s a better way. We all already know that. Here you would need to highlight unique mechanisms, differences in design, functionality and aesthetic etc

Awareness level - Based on market sophistication, pick the awareness stage with most opportunity and design your strategy targeting awareness stages up to that point. If your market sophistication level was primarily problem aware, you’d base strategy around targetting problem aware, solution aware, product aware and fully aware audiences. If your market sophistication level was product aware you should mostly just focus on product aware and fully aware audiences.

Angle - for each awareness stage you’re going to focus on list as many angles as you can. List them in terms of priority and work on them from top down. Keep a checklist so you can tick them off as you’ve tested them

Format - based on the angle you’ve chose, list out every way you can think it can be communicated / represented. Test every angle with multiple formats. Again, list in terms of priority and work from top down, keep checklist and tick off as you test

Track ads by awareness stage, angles and formats. Double down on what works and discard what doesn’t

I literally don’t think you can fail if you follow this and your other business fundamentals are in place

[Markovic @markovic_sf]

@Emin_404 CODE

[Brasi @brasi_ecom]

Si t’es dans la traversée du désert en ecom, demande-toi si t’es pas en train de devenir trop corpo.

Je vois trop de gens qui font tout bien : ils apprennent, regardent des vidéos, lisent des livres, échangent avec d’autres, font du sport, prennent des douches froides… 👇🏼

[Markovic @markovic_sf]

@yungbldr sheet

[DTC Builder 👷 @dtcbuilder]

4/ Ce n’est pas un simple tableau Excel.

C’est LE framework que j’ai utilisé sur des dizaines de boutiques pour générer +7 chiffres.

Il t’évitera des semaines de tests inutiles et des milliers d’euros cramés en ads.

Tu veux l’avoir ? RT + commente “SHEET” et je te l’envoie en DM. 📩

[Markovic @markovic_sf]

@f3dericobartoli list

[Markovic @markovic_sf]

@KahelEcom LISTICLE

[Markovic @markovic_sf]

@adv_ceo form

[Kahel Ecom @KahelEcom]

MASTERCLASS CRO ✅

200+ split tests et Landing Page réalisés…

Je partage full value CRO : Split testing, outils, LP, listicles, advertorials…

Merci pour la force avec les RT ! (Je réponds à tous les commentaires)

[Markovic @markovic_sf]

@Ecom_Zezinho_ FB

[Markovic @markovic_sf]

@JesperHensgens video

[Markovic @markovic_sf]

@Emin_404 Yes c'est reçu merci à toi !

[WAVESURFER @sandermeric]

Les clients qui ouvrent des litiges PayPal : "eLlE eSt Où mA cOmmAndE ??"

Alors que tu as bien setup le tracking et qu'ils prennent pas le temps de t'écrire sur ton mail... 😮‍💨

J'ai une astuce pour t'éviter ça : like, repost, follow, commente stp c'est gratuit merci

[Kahel Ecom @KahelEcom]

Vidéo dispo : Les différents leviers pour scaler en e-commerce.

Record en one shoot comme d'habitude, j'espère que ça va vous plaire.

Merci aux reposts, commentaires et likes. Je vois tout ceux qui donne de la force !

[WAVESURFER @sandermeric]

🌐 E-COM Talks #17 https://t.co/dvsL9sLv2l