Mark Atkinson

Digital Experiences @ Merkle. Family man, running, rugby fanatic & coach (COYQ!). Views are my own.

[Mark Atkinson @marksatkinson]

@DHLcustomerdesk I’m struggling to get my parcel from the service point as you haven’t sent me the barcode for the shop to release the parcel - can you please send? I had two parcels but they would only release one of them

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[Mark Atkinson @marksatkinson]

Everyone's talking about customer experience but the delivery is lacking. Customer Data Platforms (CDPs) are the essential tool in solving this issue. Learn what a CDP is and how to deliver maximum customer experience from your CDP investment. https://t.co/J1a4oPkTFA

[Mark Atkinson @marksatkinson]

.@Hersheys saw a 105% increase in sales compared to the previous year, after partnering with @DEGdigital, a @Merkle Company, and using a #DTC strategy and focusing on #firstpartydata. Read the case study to learn more: https://t.co/OQmsuIUmrO

[Mark Atkinson @marksatkinson]

They’ve only gone and won the U12 Middlesex County Cup - what a season congrats to the U12s! @TeddingtonCC

[Mark Atkinson @marksatkinson]

How do you build an #emotionalloyalty strategy? Learn from @Merkle's James Riess in an upcoming @Salesforce webinar. Sign up here to attend on August 24: https://t.co/x01dwwMvcf

[Mark Atkinson @marksatkinson]

Adobe Journey Optimiser allows you to talk to customers, with the right message, at the right time, consistently across all channels, read our blog to find out how the platform can help centralise and standardise data across online and offline sources. https://t.co/MWJhCTubPk

[Mark Atkinson @marksatkinson]

Learn why connected experiences are the future of commerce in our latest blog from Merkle's Paul Lynch, Head of Experience & Commerce. https://t.co/mVoL3iZndY

[Mark Atkinson @marksatkinson]

Read our latest case study to understand how Merkle and the DMA transformed membership experiences for the WWF through customer engagement labs. https://t.co/VmoieKaDf4

[Mark Atkinson @marksatkinson]

What goes into creating a strategy of intelligent experiences — today’s recipe for growth and long-term success? Learn more from Merkle's CXO Benoit Soucaret in his latest blog: https://t.co/xPchekpaGz

[Mark Atkinson @marksatkinson]

How can your brand break the barriers to connected #CX? Download @Merkle’s ebook to learn the 5 ways to close the gap between data and experiences: https://t.co/EnaHFKPged

[Mark Atkinson @marksatkinson]

How did @Neutrogena manage to elevate its online #CX with @DEGdigital, by engaging customers with their progressive web app, Skin360? Find out more about the #mobileapp in the case study: https://t.co/O2539uPdrD

[Mark Atkinson @marksatkinson]

With 56% of a consumer’s final decision based on emotional connection, #B2B brands need marketing with a human touch. Download @Merkle B2B’s new playbook to learn why creativity is changing the B2B landscape: https://t.co/ySFjryHXuK

[Mark Atkinson @marksatkinson]

Merkle announces the launch of its cloud-based CXM On Demand package. The service integrates cloud technology into a brand’s CXM ecosystem to enable agile, flexible, and real time Customer Experience Management, not previously possible on legacy tech. https://t.co/riFRwqsFR5

[Mark Atkinson @marksatkinson]

Is your business set up for success? Are teams aligned towards goals, and do they believe in them? Our latest thought leadership piece explores how a change in cultural mindset delivers ongoing, sustainable, value from investments https://t.co/lFwlp0erlP https://t.co/x8OFNYXZko

[Mark Atkinson @marksatkinson]

Why do you need a more sophisticated approach to #personalization? Download @Merkle’s 2022 Loyalty Barometer Report to learn how to build a refined #datastrategy: https://t.co/nLfpJHJS9M

[Mark Atkinson @marksatkinson]

Missed @Merkle's webinar on what's driving the holiday 2022 season? Catch up by watching it on demand to learn about #HybridCX with Nabanita Choudhury of @Nespresso, Anne-Marie Schaffer and Chris Hogue. https://t.co/JZNU6e7J7S

[Mark Atkinson @marksatkinson]

Read our latest paper explore the importance of building emotional commitment from both customers, and employees, to create a total customer experience. https://t.co/NkNxKmS09z

[Mark Atkinson @marksatkinson]

Is your business set up for success? Are teams aligned towards goals, and do they believe in them? Our latest thought leadership piece explores how a change in cultural mindset delivers ongoing, sustainable, value from investments https://t.co/lFwlp0erlP https://t.co/hTuqRTOesS

[Mark Atkinson @marksatkinson]

Go beyond #leadgen with #ABX. Download @Merkle B2B’s new ebook, Ignite Your ABX: https://t.co/nL3MLsHPFZ

[Mark Atkinson @marksatkinson]

Is your business set up for success? Are teams aligned towards goals, and do they believe in them? Our latest thought leadership piece explores how a change in cultural mindset delivers ongoing, sustainable, value from investments https://t.co/lFwlp0erlP https://t.co/xJtk5fe77g