Marta M Samper

Innovation & Partnerships at Hearts & Science (Omnicom Media Group) | Views and opinions are my own | Former Journalist

[On @on_running]

@KMbappe Dream On, Football.

I still dream of playing football.

That might surprise you, coming from someone who plays it for a living. But it's true.

I still dream of playing with my friends. Playing until sunset. Until dinner. Playing just because it was a game, long before it could become a career.

I have followed this dream for as long as I can remember.

Once again it has led me to one of the biggest changes in my life.

Now, I find myself surrounded by innovators who dream of the same things I do.

Of bringing foot as close as possible to ball.

Of bringing the people as close as possible to the game.

Of bringing the world as close as possible to play.

I guess that's the thing about dreams that refuse to change. They're usually the ones that change everything.

#DreamOn

[Kylian Mbappé @KMbappe]

Dream On, Football.

I still dream of playing football.

That might surprise you, coming from someone who plays it for a living.
But it’s true.

I still dream of playing with my friends.
Playing until sunset. Until dinner.
Playing just because it was a game, long before it could become a career.

I have followed this dream for as long as I can remember.

Once again it has led me to one of the biggest changes in my life.

Now, I find myself surrounded by innovators who dream of the same things I do.

Of bringing foot as close as possible to ball.
Of bringing the people as close as possible to the game.
Of bringing the world as close as possible to play.

I guess that’s the thing about dreams that refuse to change.
They’re usually the ones that change everything.

Dream On.

[Marta M Samper @martamsamper]

I have many questions about this — starting with: will guests be receiving 'Thinking' caps from last year's @AirMailWeekly x @AnthropicAI collab? 🧢https://t.co/LNX2NibrGn

[Marta M Samper @martamsamper]

When the event makes it out of the slide deck and into a Nikos Valsamakis villa 🥳

Lucky to work on the @RangeRover x @Monocle partnership. This is what shared values look like when they’re actually activated.

[Bryan Johnson @bryan_johnson]

Master these 10 habits in 2026.
Feel amazing, reclaim agency + self-respect.

1. final food 4 hr before bed
2. screens off 30 min before bed
3. avoid blue light 2hr before bed, use red/amber
4. book in hand 10 min before sleep
5. go to bed same time every night
6. light in eyes when waking (sun or 10k lux)
7. walk for 10 min immediately following eating
8. daily exercise (even if for 20 min)
9. eat good stuff, ditch the junk
10. foster friends, family and love

They read as simple. I promise they'll change your life. Make them non-negotiate life habits. Do them every_single_day. Once you establish the habits, it is very easy to maintain. Stick with it for two weeks and start getting the dividends.

[Marta M Samper @martamsamper]

Things that inspired me this week as a communications planner:

@RalphLauren team USA Winter Olympics uniform

@RangeRover Autobiography cruising through the European mountains

@LoeweOfficial Christmas chocolates in collaboration with La Duquesita

[Marta M Samper @martamsamper]

@jasonrodrigues @AnthropicAI Similar to the @Burberry activation with Monocle in London, Hong Kong and Paris. Love how intentional these brand activations are!

[Marta M Samper @martamsamper]

@InstagramComms @Meta my IG account was hacked last week. I've been forced to reset my password 20+ times, can't access support, and flags have been ignored, including an internal ticket on Meta. Users safey needs to be taken seriously — I need real help ASAP.

[Bob Dylan @bobdylan]

There’s a movie about me opening soon called A Complete Unknown (what a title!). Timothee Chalamet is starring in the lead role. Timmy’s a brilliant actor so I’m sure he’s going to be completely believable as me. Or a younger me. Or some other me. The film’s taken from Elijah Wald’s Dylan Goes Electric – a book that came out in 2015. It’s a fantastic retelling of events from the early ‘60s that led up to the fiasco at Newport. After you’ve seen the movie read the book.

[Marta M Samper @martamsamper]

Two things from this:

1- What an incredible visionary Pharrell Williams is
2- Brands tapping into audio, this is how you do advertising with podcast creators

@RickRubin 👍

https://t.co/o4qj6IhjCI

[Marta M Samper @martamsamper]

@SkyNews The insults were mainly against the PM @sanchezcastejon …
Not sure which news agency UK outlets are using to source this sto egg but BBC has also covered the story as if the people were only mad at the royals whilst it is mainly the government! Inaccurately reported.

[Marta M Samper @martamsamper]

UK luxury brands at risk of going from riches to rags https://t.co/WG99zdIBhB via @ft

[Marta M Samper @martamsamper]

The media has lost all sensitivity…

We don’t (or shouldn’t) care about soccer jerseys the second after we’ve read about hundreds dying.

Give real news enough breadth so they can be paid attention to.

[Marta M Samper @martamsamper]

Been seeing lots of UK-based SEOs / Digi PRs redudancies later and I'd love to extend a hand to anyone that has been affected. At H&S we have new openings for different SEO and Client Facing roles. Reach out if you're interested. Please RT for reach.

[OmnicomMediaGroup UK @OMG_UK]

Huge congratulations to our brilliant agencies for their incredible success at the @CampaignMedia Media Week Awards last night, taking home an amazing total of 31 awards! What a night!

You can find the full list of winners here - https://t.co/bx9BDgA2rm

[Marta M Samper @martamsamper]

@thekeepthings @nytimes Yes! All the way from Paris 🫶🏻

[Marta M Samper @martamsamper]

Every now and then I sit down and make time to read beyond headlines. Most times is rewarding. Beautiful piece by @thekeepthings @nytimes

[Marta M Samper @martamsamper]

Yayyyyyyyy 🌹🌹🌹🌹 Loewe is world's hottest brand, tops Lyst Index for first time https://t.co/5TVRKpbuCO

[Marta M Samper @martamsamper]

My DMs are open - or e-mail me on [email protected] instead.

[Marta M Samper @martamsamper]

Any of my #digitalpr friends can recommend a good research company to run a survey for a project?!