I worked at a media hot shop called Nota Bene years ago. We used to talk about how media basically puts the audience in a corner. So how do we make that corner more interesting? That was the art of it. Working with the creative teams to help audiences not mind being cornered.
Some great insights from my PR partner!
#BizTrends2023: 5 reasons to look forward to PR in the year ahead https://t.co/tqjz49dmFp by Dustin Chick/@dustinchick via @Biz_Marketing @wearerazor_pr
This evening Razor was makes PR Agency of the Year by the Financial Mail. what a remarkable team of remarkable people working with clients to build some of South Africa’s greatest reputations. What an immense privelage. Take a bow Team Razor what an achievement
Today we launched a world first in PR measurement. The Talkability Index brings together qualitative and quantitative research, with a deep tech stack and statistical modelling to produce a PR measurement tool that can measure business metrics in real time @wearerazor_pr
“The metaverse is going to offer brands and businesses 24/7 global opportunities to engage with their audiences - and to entertain and sell.” Great unpacking and insight by @abelmike of an exciting future.
@MartMacG & others thoughts on where it is going for media and media agencies in 2022. "Connected screens. Sharper targeting. Hyper-relevant messaging. Smarter tools."
Thank you for recognising #TeamLevergy 🙏 We're very proud of the way we've navigated through testing times - and extremely thankful for the great things we've achieved as a result. Onwards and upwards 💜 #AdFocus2021