Michael Mascott

@Google Product Lead. Father of 2 #automateeverything

[Michael Mascott @mascotte]

@VidsSrinivasan Welcome to the VRx!

[Michael Mascott @mascotte]

we're expanding channel controls on Demand Gen in March. Marketers will have the choice to upgrade VAC to DG and serve only on YouTube Shorts.

New ways to help you drive performance with Demand Gen @google https://t.co/dnE0OIvTSF

[Michael Mascott @mascotte]

No ticket to game but might see some ballers. SF tech conference https://t.co/nwmkIqGDaZ

[Michael Mascott @mascotte]

Positive step forward for consumers.

New Google Ads prediction model scores landing page navigation https://t.co/82ONzIY9av

[AdsLiaison @adsliaison]

💡 Heads up! More PMax updates for controls & reporting. Here are some of the highlights . . .

⚙️More controls:

- Campaign-level negative keywords are now rolling out globally. Add up to 100 negative keywords to prevent your ads from showing for certain queries.

- Retailers: Opt to apply your brand exclusions to Search inventory only and continue to show Shopping ads for those brand queries.

- Optimize for incremental, new higher lifetime value customers: High value new customer mode is now out of beta. Bid more aggressively for users predicted to be high LTV based on similarity to your existing high value customers that you share via Customer Match.

- Device targeting for computer, mobile, or tablet traffic and Age-based demographic exclusions are now in beta.

📊Reporting updates:

- Segment & download asset group reports by device, time and more – now available globally.

- Search terms insights: See whether queries are coming from PMax keywordless targeting or from search themes (which are now out of beta) to help you understand if search themes you’ve selected are helping drive incremental traffic.

And more ….

For the full rundown, check out https://t.co/XAteGbsNdi

[Sarah Kennedy Ellis @saykay]

This is really cool. That is all. ❤️🙏🏻🙌

[Michael Mascott @mascotte]

Go Canva!

[AdsLiaison @adsliaison]

⚒️ Other new tools for PMax creatives:

– Starting with Canva, PMax will integrate with other design platforms to make it easier to bring images assets into your campaigns.

– The use of product images from Merchant Center listings for auto-generated video is expanding to all eligible PMax campaigns, and video text may also be sourced from automatically created assets, if you’re opted in, to help improve video quality and relevancy.

– Shareable ad previews: Next month, you’ll be able to share previews of your ads from PMax with anyone, regardless whether they have a Google Ads login. We know this has been a big ask, and this should make reviews and collaboration much easier.

There’s more, including Ad Strength updates, so be sure to read the blog post: https://t.co/xdRggOFjcz

Happy to answer any questions!

[Michael Mascott @mascotte]

Facts

[AdsLiaison @adsliaison]

Hi Julie, To clarify, Chrome has not made any recent updates to its IP protection proposal. You can find more information on Geolocation here: https://t.co/IBhgV33ujS.

Further, advertisers continue to have control over which general areas they target, including countries, cities, or privacy-safe radius targeting around their businesses. In Google Ads, IP address can help indicate which customers seem to be using a device that connects to the internet in your targeted region, but it’s not the only signal used. As always, geo-targeted campaigns must adhere to strict thresholds where minimum area and minimum user counts are met to protect people's privacy.
More here: https://t.co/RiOOdBZbTz

[Michael Mascott @mascotte]

RMN early magic on SA3

[AdsLiaison @adsliaison]

🛒 We began testing a new retail media solution in SA360 recently.

Currently a managed service in closed beta, over the coming months, we’ll be testing self-service campaign management for brands to drive sales on retail partner sites.

We will also be expanding our retail media network to more retailers globally. Lowe’s is an early beta partner, launching its first offsite retail media offering on Google Search & Shopping inventory.

Check out the blog for more details on the SA360 beta and self-service model capabilities coming soon for brands & retailers: https://t.co/lZoi6bSGeI

#retailmedia #retailmedianetworks #SA360 #googleads

[Ginny Marvin @GinnyMarvin]

When work & my daughter’s obsession with F1 collide

[Michael Mascott @mascotte]

ACA uses AI to create better ads

[AdsLiaison @adsliaison]

Q. Should I just rely on ACA?
A. ACA should augment, not replace, your existing assets. Keep the assets you’ve already created and continue to provide as many as you can (up to 15 headlines and 4 descriptions). Note that ACA don’t count toward these asset limits.

[Michael Mascott @mascotte]

Talking AI, Episode 2: How predictive AI is supercharging bidding strate... https://t.co/5KBxzRQno0 via @YouTube

[Michael Mascott @mascotte]

Everything you’ve always wanted in search structure. The Hagakure method for Google Ads management https://t.co/8ZJi6qYxS4

[Michael Mascott @mascotte]

Nice work @jameslaw

[Michael Mascott @mascotte]

Escaping the tech camp

[Brendancogbill @brendanmcogbill]

I got this video yesterday of this TRX putting all that horsepower to good use to escape burning man😂 #burningman #BurningMan2023

[Michael Mascott @mascotte]

Three months from DG announcements Google Demand Gen campaigns beta opens, will replace Discovery ads https://t.co/23GB2A0YZN

[Google Analytics @googleanalytics]

Just announced: two new features launched.

1️⃣ To identify your most engaged and profitable audiences, we’ve introduced the new Audiences report.
2️⃣ You can now set a default value for a conversion event.

Test them now! → https://t.co/xcoV6JYggP

[Google Analytics @googleanalytics]

Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have now been added to the queue, and those that have not completed the upgrade will Jumpstart on a rolling basis. → https://t.co/AvzD2N81m7

[Elizabeth Marsten @ebkendo]

I worked on the original in 2015. I thought the feature was great (In terms of friction) for sites with terrible UIs and had potential. Too bad. https://t.co/QvHgOrUBrF

[Paid Search Association @PaidSearchOrg]

Our next Ask Me Anything session is just two days away with @GinnyMarvin of Google. If you have GML or Google Ads questions, this is the person to ask!

Join our slack 6/22/23 at 12pm EST: https://t.co/OmaDGeei2m

Sponsored By: @JumpFly, @WeAreKlever, @Adalysis

#ppcchat